Advertise For Less: Insert Media

Written by Andre Plessis

bet you've been looking for such an opportunity, but you never thought about it. Here it is, you can finally advertise for LESS."

Why Should You Consider Shared Direct Mail?

Shared Direct Mail Advertising providesrepparttar same benefits of solo direct mail advertising for a fraction ofrepparttar 143266 cost. Shared Direct mail advertising is a proven and cost effective way to advertise your offer to consumers and businesses. Smart advertisers are sharingrepparttar 143267 costs of postage, mail processing, mailing service, ad design, mailing lists and printing by combining their ads with several other advertisers into a combined mailing package which reaches a targeted audience. If you are a smart advertise and want to advertise for less then you need to consider shared direct mail advertising. Shared Direct mail advertising successfully reaches more than 98% of households, thus over 120 million households throughoutrepparttar 143268 United States.

First-class mailers are still absorbingrepparttar 143269 harsh realities ofrepparttar 143270 recent postal increase and a variety of advertisers are examining economic efficiencies of their methods of distribution. Every mailer should seriously consider their "options" and one such option is using shared direct mail.

Inrepparttar 143271 last 30-plus years,repparttar 143272 number of shared direct mail advertising programs also called inserts has risen dramatically, along with a variety of options being offered torepparttar 143273 mailer. Let’s examinerepparttar 143274 maze of insert opportunities in today's marketplace.

Package Inserts: These are free standing promotional pieces delivered to mail order customers via their fulfillment package; i.e.repparttar 143275 insert is delivered to you in a box containing a shirt you ordered from a catalog. Naturallyrepparttar 143276 product shipment types vary dramatically: catalog generated vs. space-generated, television or internet, continuity or club oriented, business-to-business vs. consumer. Correspondingly,repparttar 143277 responses torepparttar 143278 outside insert will also vary. The going rate for package inserts is still an average of $70/M. The number of outside inserts varies from four to eight. Generally, only non-competitive pieces are included together.

If one goes heavily into a club or continuity oriented program,repparttar 143279 rate of duplication needs to be monitored. The response rates also vary significantly depending on a number of other variables: whetherrepparttar 143280 insert is generating a lead or producing an order,repparttar 143281 average ticket price ofrepparttar 143282 items being sold,repparttar 143283 size ofrepparttar 143284 insert, etc. A large ticket item may be satisfied with two responses per thousand, whereas lead-generating devices having a strong affinity betweenrepparttar 143285 insert andrepparttar 143286 products being delivered would produce responses ranging from 1-3%.

The current universe exceeds seven billion and includes programs like Shopper's Advantage, America Online and Current. There are also scores of smaller programs and specialty companies like Zoysia Grass Plugs, Tools & Hardware and Wizard Entertainment.

Ride-Alongs: In this instance, a company mails a catalog, circular or announcement to its customer base and allows outside advertising to ride along. An advertiser can count on this method of distribution sincerepparttar 143287 company doingrepparttar 143288 mailing has a vested interest in getting out their own promotional pieces. Companies like Columbia House dominate this category and offer regular mailings in blocks of 2MM-6MM to their club members.

Advertiser's response from this category is strong--comparable to package inserts. Average prices range from $50/M-$75/M. Outside inserts range from one to four per mailing. Response curves are similar to direct mail. These programs may be dying as they reduce their numbers of negative option mailings.

Co-op Mailings: This category, by definition, presents a group of non-competitive advertisers mailing to a common market. Co-ops represent large numbers (up to 40MM) in a single drop, can usually provide good geographic selectivity and often provide demographic selectivity as well i.e. new mothers, new movers, prenatal. Although responses are not as high as those generally received from packages, co-ops are priced more competitively, at an average of $25/M. Other co-op mailings include coupons from local merchants (i.e. dry cleaner, ice cream shop, oil change). These programs are usually sold on a local level by neighborhood franchises. Well known examples include Super Coups, Money Mailer and Mr. Coupon. Most of them are available in a #10 envelope format, but some mail in a 6 x 9” envelope. Circulation exceeds 100MM/quarter.

Statement Stuffers: These mailings include invoices and statements generated by cable TV companies, utilities, credit cards, magazines, book clubs, continuity programs, retailers, businesses and so on. They are usually distributed in small envelopes so your insert needs to be no larger than 3-1/2 x 6” to fit. Outside inserts are generally limited to one or two since statements get mailed first class (high percentage of deliverability) and additional outside advertising would bump them intorepparttar 143289 next postal class. Response tends to be strong with average prices running at $60/M.


Written by Annette Thomas

Looking for a new web host? The first step in locatingrepparttar best and most affordable web hosting company for your needs is to hit your favorite search engine and then to start collecting email addresses of hosting firms. Take a quick look around at what each company offers to determine possible suitability. If their web site doesn't function correctly, it's wise to look elsewhere. Ensure you review their company profile to get a "vibe" about their practices and ethics. Ifrepparttar 143227 company profile only details how good they think they are, run like hell. The rest of your initial enquiries can be handled via email. Letrepparttar 143228 hosting services know that you are approaching a number of companies. You can make this clear by putting allrepparttar 143229 company email addresses inrepparttar 143230 CC field. This strategy will quickly identifyrepparttar 143231 companies who genuinely want your business and also allow you to easily run through an initial cull, saving you valuable hours in research. Not all web hosts are created equal The criteria forrepparttar 143232 first cull is simple - if they don't respond to your enquiry within 24 hours, delete them from your "possibles" list. This also applies if they only send you links to promo material without any personalized message. To really test them out, send your email late on a Saturday night - whereverrepparttar 143233 hosting company is inrepparttar 143234 world, it will berepparttar 143235 weekend. The idea behindrepparttar 143236 24 hour strategy is this - if a company can't respond to pre-sales questions quickly, it may be an indication of what their customer support is like. Also, many web site hosts don't seerepparttar 143237 "big picture". You may be starting out small, but who knows how big you'll become and how many other people you will refer to their service? A forward thinking company recognizes this and communicates appropriately. Don't make it too hard onrepparttar 143238 hosting companies in your email to start off with, you can ask more detailed questions as you reducerepparttar 143239 list of possibilities. . Hosting Service Recommendation: uses a excellent email support service that makes telephone support look positively antiquated. Test it out for yourself and ask them some pre-sales questions! Visit ThinkHost today!

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