A few Advantages Disadvantages Of Internet Marketing are:

It's on internet so it's low cost Very fast And you can reach a global audience However it:

Can leave businessman feeling isolated Hard to tell if people are lying because you can't see their face And you can be overloaded with information. There are more Advantages Disadvantages Of Internet Marketing, but I wont cover them all in one article. However I will focus on a few important ones.

Positives:

Low cost:

The internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. This considerably reduces your costs as you don't really need many materials or buildings. Just a computer with world wide web capabilities : )

Very fast:

A great advertisement I saw once said "If you were an electron, you would be there by now". This was an ad at an airport. It's referring to internet. It's made up of electrons so it's VERY fast. Click a link, and you could be looking at an Australian website, click another one and you could be in America. If you wanted to get information any other way from these countries, you may end up having to go there.The world wide web eliminates need for this. Go any where you want with click of a button.

You can reach a global audience:

Well, contrary to popular belief, banner ads are NOT dead, and can produce a significant amount of traffic, IF you know how to make them work.

The best sort of banner is a simple 'invisible' banner popularized by Scott Covert with a direct response type, benefit laden headline that blends in and looks like part of webpage instead of a blatant banner that screams 'banner ad!'.

Note: Avoid flash, gaudy graphics and colors at all cost.

Now, check out my top 10 'Psychological Triggers' to get that elusive banner 'clickthrough'.

1. The words on your banner should 'hook' and lure reader to take action. Adjectives are known to be very attractive,words like scorching, starving, sizzling, powerful, etc. The words you use should really accentuate benefits in your offer.

2. Make a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc. But do always remember to justify your discount with "reason why" and make sure to NEVER devalue your product.

3. Advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. A 'try before you buy' risk reversal approach has been proven to be extremely effective, as postulated by Claude Hopkins in marketing classic, Scientific Advertising.

4. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If freebie is attractive to them they will click. FREE, is one of most powerful words in advertising. Bait them.