In our article on Understanding Google's Algorithm, a brief explanation was given on what Google algorithm is and a few general tips were given to help beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for higher rankings in Google's search engine.

Types of Optimization

As explained in previous article, there is a myriad of things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Here is a quick list of things we will be learning to optimize, which will be explained in further depth shortly.

Things we will be going over in this article will include: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click Through Rates, PR (Page Rank), Traffic, Frequency of Updates, and IP address.

Text Links and Optimization

Although briefly explained in first article, there are new ways of getting good links coming out almost daily, and having a deeper knowledge of getting links to your site from related ones is always important. As said before, try to stay away from doorway pages or portals out there, as well as FFA pages, as these will hurt your rankings on major search engines more than help them. Be careful who you request links from, in regards to sites that are not within your specific category, or at very least make sure they have a section for your general area on their links page, such as a "web services" section if you are a web hosting company.

Links from completely unrelated sites on a page with links from all different categories from all over internet will not benefit your site much, if at all. This being said, don't worry if a site adds a link to your own without a request simply because they like your site or services or product. The added traffic is always a plus, and if you don't already have a lot of incoming links, every little bit helps.

Content Optimization

Be sure your content is all related to subject your site is based on. Don't have articles on latest video games if you sell furniture, as keywords are much less likely to get picked up, and most people looking to buy furniture online don't want to be bogged down searching through hundreds of pages of video game reviews while trying to find a couch that will match their living room set.

Free content sites are always helpful, and although content is duplicate, with added articles and guides you will attract more visitors, increasing your rating through quality of your traffic. Be sure to always include article exactly as you got it, and include actual author's name and a link to their site at very least. Stay away from tactics such as simply copying another site's front page for an article, even if you plan on giving an author name and a link to where you got information from. This can be seen as not only duplicate content, but is also a technique used by spammers to provide a huge collection of "content" in order to boost their rankings. Once same information has been seen enough times by Google spiders, it is considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your content is that writing your own articles and information will provide your site with free, unique content. This attracts browsers and at same time impresses Google spiders. Having unique content will even make other webmasters much more apt to link to your site as an "authority" in field.

Domain Registration

Another thing checked for by Google algorithm is how long your domain is actually registered for. Many Spam sites only register domain names for one year, leaving it to die so they can move on with an untainted domain name to attempt to spam their way into top rankings on Google. Keeping your domain registered for five or more years, although it may cost a bit more initially, will help your rankings considerably in Google's search engine rankings.

Whois Information

Your Whois information, as stated in previous article, is also taken into account when calculating your rankings on search engine. Is your physical address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Is your name associated with spam sites from past? All this information is recorded and worked into algorithm. Just be sure to have your actual information used when registering a domain name, and make sure your contact information is accurate. Another tip would be to use your full name when registering a domain name, including middle name as well as any titles, such as Junior or Third, as this will help to prevent confusion between yourself and other webmasters.

Click Through Rates (CTR)

An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of specific equation Google uses to rank sites and how much each factor is weighed, this is not place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Although specifics of algorithm are not released at all, Google patented basics of their algorithm, which makes it easily accessible to public. If you would like to view patent in all its splendor, simply search in whatever search engine you would like for phrase "Google Patent."

This is a general overview of general things this algorithm searches for, written in plain English for average webmaster. This guide will go over some of things Google's spiders are looking for, and how to utilize this knowledge in order to boost your rankings on Google search engine. Keep in mind that while this guide is written specifically for staying on Google's good side in regards to placement in their search engine, same tactics are definitely portable to other major search engines such as Yahoo and MSN. Although Google's algorithm is extremely complex compared to those of Yahoo and MSN many of same strategies still apply.

So, how does it work?

Basically, when a Google spider, or robot, finds your site a number of things are taken into consideration. Not only does this spider search through content and links on your page, cataloguing keywords, page titles and descriptions, backward links, and meta tags as it goes along, it even looks through your whois information. Whois information is information provided through your hosting company on who exactly owns website, including name, telephone number, email address, physical address, how long your site is registered for, and more. To check whois information on your site, as well as others, visit Complete Whois and type in URL of site you are checking information on.

All of these are major factors (yes, including your physical address and name and duration of your registration on a particular domain name) in algorithm. Therefore, it is extremely important to optimize every single part of your site, visible or invisible to common browser.

Great, but what do we need to know algorithm for?

Knowing Google algorithm, or at least basics of it, will give you an edge on your competitors by making you more likely to get higher rankings under desired keywords. In addition, you will receive more traffic from those listings, thereby increasing chances for getting links to your website, adding further traffic. Through a few high listings on Google, or other search engines for that matter, sky is limit when talking about traffic and potential sales or users.

For example, if you wanted to broadcast a new song over radio, but only did so using old equipment, regardless of quality of song, your entire station could be drowned out by larger broadcasting companies armed with new equipment and a larger range capability. Using latest tools and tactics will keep you on top of search engine listings, as well as put you on cutting edge in regards to your website's capabilities.