Advanced Uses for Google's Algorithm

Written by Claude Beavers


In our article on Understanding Google's Algorithm, a brief explanation was given on whatrepparttar Google algorithm is and a few general tips were given to helprepparttar 142529 beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for higher rankings in Google's search engine.

Types of Optimization

As explained inrepparttar 142530 previous article, there is a myriad of things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Here is a quick list ofrepparttar 142531 things we will be learning to optimize, which will be explained in further depth shortly.

Things we will be going over in this article will include: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click Through Rates, PR (Page Rank), Traffic, Frequency of Updates, and IP address.

Text Links and Optimization

Although briefly explained inrepparttar 142532 first article, there are new ways of getting good links coming out almost daily, and having a deeper knowledge of getting links to your site from related ones is always important. As said before, try to stay away fromrepparttar 142533 doorway pages or portals out there, as well asrepparttar 142534 FFA pages, as these will hurt your rankings onrepparttar 142535 major search engines more than help them. Be careful who you request links from, in regards to sites that are not within your specific category, or atrepparttar 142536 very least make sure they have a section for your general area on their links page, such as a "web services" section if you are a web hosting company.

Links from completely unrelated sites on a page with links from all different categories from all overrepparttar 142537 internet will not benefit your site much, if at all. This being said, don't worry if a site adds a link to your own without a request simply because they like your site or services or product. The added traffic is always a plus, and if you don't already have a lot of incoming links, every little bit helps.

Content Optimization

Be sure your content is all related torepparttar 142538 subject your site is based on. Don't have articles onrepparttar 142539 latest video games if you sell furniture, asrepparttar 142540 keywords are much less likely to get picked up, and most people looking to buy furniture online don't want to be bogged down searching through hundreds of pages of video game reviews while trying to find a couch that will match their living room set.

Free content sites are always helpful, and althoughrepparttar 142541 content is duplicate, withrepparttar 142542 added articles and guides you will attract more visitors, increasing your rating throughrepparttar 142543 quality of your traffic. Be sure to always includerepparttar 142544 article exactly as you got it, and includerepparttar 142545 actual author's name and a link to their site atrepparttar 142546 very least. Stay away from tactics such as simply copying another site's front page for an article, even if you plan on giving an author name and a link to where you gotrepparttar 142547 information from. This can be seen as not only duplicate content, but is also a technique used by spammers to provide a huge collection of "content" in order to boost their rankings. Oncerepparttar 142548 same information has been seen enough times byrepparttar 142549 Google spiders, it is considered "duplicate content" and therefore disregarded.

The most important thing to remember when trying to optimize your content is that writing your own articles and information will provide your site with free, unique content. This attracts browsers and atrepparttar 142550 same time impressesrepparttar 142551 Google spiders. Having unique content will even make other webmasters much more apt to link to your site as an "authority" inrepparttar 142552 field.

Domain Registration

Another thing checked for byrepparttar 142553 Google algorithm is how long your domain is actually registered for. Many Spam sites only register domain names for one year, leaving it to die so they can move on with an untainted domain name to attempt to spam their way intorepparttar 142554 top rankings on Google. Keeping your domain registered for five or more years, although it may cost a bit more initially, will help your rankings considerably in Google's search engine rankings.

Whois Information

Your Whois information, as stated inrepparttar 142555 previous article, is also taken into account when calculating your rankings onrepparttar 142556 search engine. Is your physical address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Is your name associated with spam sites fromrepparttar 142557 past? All this information is recorded and worked intorepparttar 142558 algorithm. Just be sure to have your actual information used when registering a domain name, and make sure your contact information is accurate. Another tip would be to use your full name when registering a domain name, including middle name as well as any titles, such as Junior orrepparttar 142559 Third, as this will help to prevent confusion between yourself and other webmasters.

Click Through Rates (CTR)

Click through rates on your site are now observed by Google as well. If your site is seen onrepparttar 142560 Google search results, how often is it clicked instead ofrepparttar 142561 other 9 sites onrepparttar 142562 same page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. In this system, if you own a ski shop online, obviously your site will be ranked higher duringrepparttar 142563 winter on certain keywords than duringrepparttar 142564 summer. Likewise, if you promote a beach resort online, then your site will be more likely to be ranked higher duringrepparttar 142565 summer months and during spring break than duringrepparttar 142566 winter or fall.

Understanding Google's Algorithm

Written by Claude Beavers

What isrepparttar Google Algorithm?

An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout ofrepparttar 142528 specific equation Google uses to rank sites and how much each factor is weighed, this is notrepparttar 142529 place to get it. The actual algorithm used by Google is a secret, and will stay that way for as long as they can keep it. Althoughrepparttar 142530 specifics ofrepparttar 142531 algorithm are not released at all, Google patentedrepparttar 142532 basics of their algorithm, which makes it easily accessible torepparttar 142533 public. If you would like to viewrepparttar 142534 patent in all its splendor, simply search in whatever search engine you would like forrepparttar 142535 phrase "Google Patent."

This is a general overview ofrepparttar 142536 general things this algorithm searches for, written in plain English forrepparttar 142537 average webmaster. This guide will go over some ofrepparttar 142538 things Google's spiders are looking for, and how to utilize this knowledge in order to boost your rankings onrepparttar 142539 Google search engine. Keep in mind that while this guide is written specifically for staying on Google's good side in regards to placement in their search engine,repparttar 142540 same tactics are definitely portable torepparttar 142541 other major search engines such as Yahoo and MSN. Although Google's algorithm is extremely complex compared to those of Yahoo and MSN many ofrepparttar 142542 same strategies still apply.

So, how does it work?

Basically, when a Google spider, or robot, finds your site a number of things are taken into consideration. Not only does this spider search throughrepparttar 142543 content and links on your page, cataloguing keywords, page titles and descriptions, backward links, and meta tags as it goes along, it even looks through your whois information. Whois information isrepparttar 142544 information provided through your hosting company on who exactly ownsrepparttar 142545 website, including name, telephone number, email address, physical address, how long your site is registered for, and more. To checkrepparttar 142546 whois information on your site, as well as others, visit Complete Whois and type inrepparttar 142547 URL ofrepparttar 142548 site you are checking information on.

All of these are major factors (yes, including your physical address and name andrepparttar 142549 duration of your registration on a particular domain name) inrepparttar 142550 algorithm. Therefore, it is extremely important to optimize every single part of your site, visible or invisible torepparttar 142551 common browser.

Great, but what do we need to knowrepparttar 142552 algorithm for?

Knowingrepparttar 142553 Google algorithm, or at leastrepparttar 142554 basics of it, will give you an edge on your competitors by making you more likely to get higher rankings under desired keywords. In addition, you will receive more traffic from those listings, thereby increasingrepparttar 142555 chances for getting links to your website, adding further traffic. Through a few high listings on Google, orrepparttar 142556 other search engines for that matter,repparttar 142557 sky isrepparttar 142558 limit when talking about traffic and potential sales or users.

For example, if you wanted to broadcast a new song overrepparttar 142559 radio, but only did so using old equipment, regardless ofrepparttar 142560 quality ofrepparttar 142561 song, your entire station could be drowned out byrepparttar 142562 larger broadcasting companies armed with new equipment and a larger range capability. Usingrepparttar 142563 latest tools and tactics will keep you on top ofrepparttar 142564 search engine listings, as well as put you onrepparttar 142565 cutting edge in regards to your website's capabilities.

It is almost painfully obvious that usingrepparttar 142566 best tactics to get your website listed would, of course, produce better results than using outdated tactics and trying to acquirerepparttar 142567 same effect, even if you spend three timesrepparttar 142568 amount of time promoting your site through these tactics. Quality is greater than quantity in today's internet.

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