In our article on Understanding Google's Algorithm, a brief explanation was given on what Google algorithm is and a few general tips were given to help beginner to optimize their website for it. This article will go into much more depth on different tactics to use to further optimize your site for higher rankings in Google's search engine.
Types of Optimization
As explained in previous article, there is a myriad of things needed to be done in order to properly and completely optimize your site to take advantage of Google's algorithm. Here is a quick list of things we will be learning to optimize, which will be explained in further depth shortly.
Things we will be going over in this article will include: Text Links and Optimization, Content Optimization, Domain Registration, Whois Information, Click Through Rates, PR (Page Rank), Traffic, Frequency of Updates, and IP address.
Text Links and Optimization
Although briefly explained in first article, there are new ways of getting good links coming out almost daily, and having a deeper knowledge of getting links to your site from related ones is always important. As said before, try to stay away from doorway pages or portals out there, as well as FFA pages, as these will hurt your rankings on major search engines more than help them. Be careful who you request links from, in regards to sites that are not within your specific category, or at very least make sure they have a section for your general area on their links page, such as a "web services" section if you are a web hosting company.
Links from completely unrelated sites on a page with links from all different categories from all over internet will not benefit your site much, if at all. This being said, don't worry if a site adds a link to your own without a request simply because they like your site or services or product. The added traffic is always a plus, and if you don't already have a lot of incoming links, every little bit helps.
Be sure your content is all related to subject your site is based on. Don't have articles on latest video games if you sell furniture, as keywords are much less likely to get picked up, and most people looking to buy furniture online don't want to be bogged down searching through hundreds of pages of video game reviews while trying to find a couch that will match their living room set.
Free content sites are always helpful, and although content is duplicate, with added articles and guides you will attract more visitors, increasing your rating through quality of your traffic. Be sure to always include article exactly as you got it, and include actual author's name and a link to their site at very least. Stay away from tactics such as simply copying another site's front page for an article, even if you plan on giving an author name and a link to where you got information from. This can be seen as not only duplicate content, but is also a technique used by spammers to provide a huge collection of "content" in order to boost their rankings. Once same information has been seen enough times by Google spiders, it is considered "duplicate content" and therefore disregarded.
The most important thing to remember when trying to optimize your content is that writing your own articles and information will provide your site with free, unique content. This attracts browsers and at same time impresses Google spiders. Having unique content will even make other webmasters much more apt to link to your site as an "authority" in field.
Another thing checked for by Google algorithm is how long your domain is actually registered for. Many Spam sites only register domain names for one year, leaving it to die so they can move on with an untainted domain name to attempt to spam their way into top rankings on Google. Keeping your domain registered for five or more years, although it may cost a bit more initially, will help your rankings considerably in Google's search engine rankings.
Your Whois information, as stated in previous article, is also taken into account when calculating your rankings on search engine. Is your physical address a real place, or was it falsified? Is your contact information up to date, including your phone number and mailing address? Is your name associated with spam sites from past? All this information is recorded and worked into algorithm. Just be sure to have your actual information used when registering a domain name, and make sure your contact information is accurate. Another tip would be to use your full name when registering a domain name, including middle name as well as any titles, such as Junior or Third, as this will help to prevent confusion between yourself and other webmasters.
Click Through Rates (CTR)
Click through rates on your site are now observed by Google as well. If your site is seen on Google search results, how often is it clicked instead of other 9 sites on same page? This is tracked with many things in mind, including seasonal click through rates as well as current trends among browsers. In this system, if you own a ski shop online, obviously your site will be ranked higher during winter on certain keywords than during summer. Likewise, if you promote a beach resort online, then your site will be more likely to be ranked higher during summer months and during spring break than during winter or fall.