I always choose Dog or Car… which do you choose? If you realized importance of “Studying Market” and “Learning Lingo” before choosing every affiliate and Downline Plan out there… Well, That’s great. You’re already ahead of Game.

But if you’re even slightest bit gullible, like most of us are, I’m guessing you didn’t. So, how many programs did you join? I’m proud to say that I personally joined about 20! Lucky for me, when I started I was flat broke and couldn’t afford to “upgrade”. Otherwise I’d be a Pro member of 20 useless programs!

Here’s a tool you might already have, if not, it install it and follow me… Download Alexa Toolbar It’s called Alexa toolbar. It’s a rating system for websites. I won’t get into details of how it calculates ratings. You can do that later, and it will help you to understand. Suffice it to say, it is similar to a Credit Rating. That’s how I describe it.

Once installed, go to your e-mail inbox and pick one of those great sites titled “1,000,000 hits in Three Days Guaranteed!!!” Click on link and check it out. If site has an “Alexa Rating” of 1,340,456 for example, I doubt they know very much about traffic Generation! I wish I knew this three months ago!

Have you noticed how many online marketers are telling you that you need your own product?

Have you heard any good reasons for that?

The one reason that I hear is that it will allow you to keep 100% of profits yourself.

Think about this. I don’t know about you but if a product is good and profit high enough, I don’t really care who creator of that product is. In fact, with master rights, I have a lot of exceptional products that I have not had to research myself and I keep all profits anyway. I even have affiliates selling these products (and rights) for me.

There has to be another reason.

Well, there is a very good reason why you should be able to offer a “unique” product. The answer lies in a concept called “Product Life Cycle”. Once you understand concept, you will understand why so many marketers are telling you to get your own product and to develop multiple residual income streams. Moreover, you will be able to separate “chaff from wheat” and do those things that really need to be done.

Having your own product may not even feature on list.

Every product goes through what is called a “product life cycle” that looks a little like this:

Introduction with high investment and minimal profit Period of growth with greatest profitability Period of maturity where sales rise but profitability weakens Market saturation where decline commences

Point 4. would also explain why creation of new products is necessary, wouldn’t it?

Actually, it wouldn’t.

As you read further into this article you will understand why new product creation may not be necessary.

In first phase of “Product Life Cycle” we have a product that has just been created. It needs to be marketed. As it is new, we expect to spend quite a bit on advertising before it gains acceptance and we make sales.

The least expensive, and arguably most effective, marketing that can be done is to have someone else pay for advertising. This is how affiliate programs work.

Right now, you are about to learn truth and power of “Early Bird Advantage”.

You must remember a couple of concepts here. The first being that in order to generate maximum number of sales, a prospect needs to be exposed to sales message at least seven times. Secondly, we are dealing with a new product. No sales messages have been sent as such.

Okay, statistics show that if you want a good response on an offer, you need to get your message out to same prospect seven times. Do you agree?

You shouldn’t. The only people that this might hold true for are ezine editors. Unfortunately, far too many editors will promote an item once and then neglect to get message in front of their subscribers again. All they’d need to do to explode their profits would be to send “reminders” out at least another six times.