Adsense and the Mesothelioma bandwagonWritten by Lee Munson
Adsense greed : Jumping on Mesothelioma bandwagon. There is money to be made from ppc services, but many people are just not "getting it". Mesothelioma - Greed, Cancer, & Profit What is mesothelioma?
Mesothelioma is a malignant spreading tumor of mesothelium of pleura, pericardium, or peritoneum, arising as a result of presence of asbestos fibres. It is diagnostic of exposure to asbestos.
Mesothelioma is Expensive...
The treatment of mesothelioma can be expensive and it also costs lives. Fair compensation for mesothelioma, assuming you hire a competent mesothelioma attorney, frequently means a settlement of over $1,000,000.
This has lead to many people researching mesothelioma on web. A whole host of websites have sprung up, trying to cash in on associated adsense revenue.
Mesothelioma CPC -
$1,000,000 settlements mean huge profits for lawyers and attorneys who offer representation in these cases. This allows for some high value marketing efforts.
Recently, using term "mesothelioma" through adwords has cost publishers up to, and sometimes over, $75 per click.
This translates into huge profit potential for all those webmasters making sites to take advantage of adsense and other ppc systems. Unfortunately, it has also given birth to a large amount of ad-filled pages, full of garbage.
HOW YOU CAN CREATE ADVERTISING THAT SELLS...Written by Thom Reece
© Copyright 1988/2003 Thom Reece All Rights Reserved
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.
Sounds like a poor way to do business, doesnít it?
I often ask clients (as tactfully as possible), why they have run a particular ad. I get a lot of blank stares. A few tense moments will pass while client tries to think of a clever answer. "To get company name out in front of public so I can get more business." they reply, with some relief.
This poor soul has just described a lack of a well defined goal, which leads almost inevitably to what I call an institutional ad. An institutional ad can best be described as one which identifies advertiser and lists address, telephone number, hours of operation, and (maybe) company logo. Thatís it. What a terrible waste of money!
Unless your company grosses a billion dollars a year, you canít afford to do institutional ads. If your company does gross over a billion dollars a year...youíre probably too smart to run institutional ads.
Every ad you run must result in increased sales and profits and an enhanced image for your company. Every ad should make customer a solid offer and give customer sound reasons to buy from you now. Remember, customer is sitting back and asking, "What can you do for me?" If youíre careful to answer that question with a powerful offer and reasons to buy now, youíre on your way to advertising success...which results in increased sales and profits.
How can you improve your chances of increasing sales?
Letís look at some profit-producing ideas...
SEEK PROFESSIONAL HELP Very few businesses are prepared or qualified to produce quality advertising. If you spend more than $2,000 per month in advertising, you should seriously consider hiring a qualified advertising professional. There are any number of skilled freelancers who can develop strategy, and create your marketing materials with a keen eye to using proven methods and techniques.
Good advertising talent always pays itís own way through increased sales and profits, improved cost-effectiveness, reduced selling costs, and shortened selling cycles.
If your resources are limited, donít feel lost. Thereís no reason why you canít learn to write an effective ad. Thatís what rest of this article is all about...how you can create advertising that sells.
FOLLOW A PROVEN FORMULA
One of oldest and most useful formulas for ad design takes its name from opera Aida by Giuseppe Verde. In this case letters A-I-D-A stand for ATTENTION, INTEREST, DESIRE, AND ACTION.
In itís simplest form this formula serves as a structural blueprint. It guides us to: (1) Get prospectís Attention, (2) Foster his or her Interest in your offer, (3) build Desire for your product or service and (4) Generate some type of Action on part of buyer.
As we expand on each of these elements individually, youíll discover for yourself how to apply formula to your specific situation.
ATTENTION (The Headline)
Hit your prospect right between eyes with a magic wand. How? With a powerful benefit headline. The headline is most important single element of your ad. You have two to three seconds to stop reader as he or she passes by. You must stop reader, and interest them in your benefit, if you expect them to read further.
A powerful headline will (1) stop reader (2) isolate and qualify your best prospects, and (3) pull your reader into sub-heads and body copy.