Adsense revolutionized world of paid advertising; banner advertising is based on number of visitors you attract to your site, so number of “banner impressions” dictate revenue you receive. Google Adsense is quite different; it is number of visitors that actually click on advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to fact that Google already enjoyed a fantastic reputation before introducing program. They are a publicly traded company with physical headquarters. This, and fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because program is free. Google benefits by more people using adsense, so offering it for free was best thing they could do.

The process works pretty much like radio except that broadcast is done via mobile devices and power of content delivery via internet. This new form of broadcasting of information opens up tremendous opportunities for dispersion of information, entertainment and news.

Podcasting is a fairly new technology and people are building up refined applications to use this medium effectively. Advantages of Podcasting are making proposition attractive enough for major companies to consider it a serious communication mode. RSS 2.0 is chosen form for podcasts and newer versions of this feed system are expected soon.

Inherent advantages of podcasts are:

No need to invest in a new piece of hardware: Podcasts are easily available to all users of iPod and similar mobile .The sheer size of iPod cult if I can call it that, is increasing at a scorching pace. All a user needs to do is choose subscriptions which he or she would like to subscribe to and download programmes.

New lease of live to radio programmes: Radio programmes have been revived by new generation of podcasters. A number of old radio programmes which have had a mass following in their hey days are now being evaluated to be cast via podcasts. A huge chunk of high quality content becomes available thanks to this revival.