Ads Not Pulling? Don't Blame the Publisher Yet! Ad Writer's Tips and TricksWritten by Robert Olson
We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Just other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Should publisher give a refund? For many years I was an advertising consultant in mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame for outcome. As advertisers, we need to shoulder responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learning bare basics so our advertising is not in vain. Read on and you can discover ad writer's formula used for decades by successful copywriters. First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and with right words can pull responses like crazy. If ad is in a place where it can be read for years, responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad: Save up to 50% on Groceries! Plus Earn Thousands of $$$'s Helping Others Save! Write or call today! This ad was written using basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here is formula: attract - Attention generate - Interest stimulate - Desire ask for - Action When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attract reader's Attention. This is first step of four part formula for writing successful ads. You want it to be your ad that grabs reader's attention. You may have to write pages of different headlines to
| | 7 SECRETS TO WRITING A SUCCESSFUL AD Written by Shery Ma Belle Arrieta
Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep, you gotta grab their attention at outset -- that is, by way of your headline. Tell me, would you buy a product after reading this headline: "New Hair Growth Shampoo Now In The Market!" I don't know about you, but if it was something like, "50% Hair Growth In 7 Days!" I'd buy product and try it out to see if it delivers what it promised in headline. It's a more effective headline than first because it gives a concrete result in only a short time. Bald or semi-bald people are more likely to buy product when they read second headline. A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you've written a very good headline, chances are you'll be able to write a good lead based on that. The key here is to support your headline with facts in your lead as well as elaborate your headline. Another tip: Don't waste words explaining to your readers and target consumers what they already know. Go straight to point. Zero in on your product and what it can do for them. Again, taking our example from hair growth shampoo, don't waste a paragraph explaining causes of baldness. Give them specifics and facts right away such as how effective your hair growth shampoo is as well as tests conducted. BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR PRODUCT. Ask yourself, "What can I say or write here to convince my readers or potential customers to actually buy my product?" List things related to your product and write them in a logical manner. Remember that grabbing their attention from your headline and lead is winning half battle. The next step is for you to convince them to buy your product once you have their complete attention. TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If you want sales results, learn how to write and present your advertisement in a logical manner. Treat it as if you're writing a short story or a novel: you have an introduction, you have a conflict, a climax and finally a solution. Make your readers and potential customers feel like ad is really for them. Organize your sales points according to importance: start with most important and then finish off with least.
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