Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep, you gotta grab their attention at outset -- that is, by way of your headline. Tell me, would you buy a product after reading this headline: "New Hair Growth Shampoo Now In The Market!" I don't know about you, but if it was something like, "50% Hair Growth In 7 Days!" I'd buy product and try it out to see if it delivers what it promised in headline. It's a more effective headline than first because it gives a concrete result in only a short time. Bald or semi-bald people are more likely to buy product when they read second headline.
A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you've written a very good headline, chances are you'll be able to write a good lead based on that. The key here is to support your headline with facts in your lead as well as elaborate your headline. Another tip: Don't waste words explaining to your readers and target consumers what they already know. Go straight to point. Zero in on your product and what it can do for them. Again, taking our example from hair growth shampoo, don't waste a paragraph explaining causes of baldness. Give them specifics and facts right away such as how effective your hair growth shampoo is as well as tests conducted.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR PRODUCT. Ask yourself, "What can I say or write here to convince my readers or potential customers to actually buy my product?" List things related to your product and write them in a logical manner. Remember that grabbing their attention from your headline and lead is winning half battle. The next step is for you to convince them to buy your product once you have their complete attention.
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If you want sales results, learn how to write and present your advertisement in a logical manner. Treat it as if you're writing a short story or a novel: you have an introduction, you have a conflict, a climax and finally a solution. Make your readers and potential customers feel like ad is really for them. Organize your sales points according to importance: start with most important and then finish off with least.