Submitting your web site to search engines is single-most important step, to bringing in a flood of targeted traffic.
These people are actively seeking you out when they type your keywords into that little search box. Question is "Are keywords they're using, same keywords you're using?" and if so, "How relevant are these keywords to what you're selling?"
You see, when you submit your web site to a search engine, some will ask you for a list of keywords *relevant* to your web site.
Other search engines will only send a spider to your site to look at your content. What they do, is take a kind of inventory of words you use on your main page. Whichever words you use most often on this page, spider will assume that's what your site is about and will base your listing on these words.
Then there are those search engines that will base your listing on keyword and description tags within heading tag of your page.
We are going to focus on getting right keywords in right places (optimizing) for free-to-get-listed search engines; then we will move on to pay-per-click and pay-per- inclusion engines.
Before you begin compiling your list of keywords, you need to do a little bit of research.
Start by putting yourself in your customer's shoes. Pretend that you know nothing about your product or service; this can be very difficult to do. The best way to find out what keywords your customers may use, is to ask them. Using your spouse or your friends as guinea pigs, is easiest way to do this.
Without telling them what your site is about, give them a very vague idea; as most of your customers really don't have any idea that they need your product. For example, you might say, "Honey, if you wanted to make some extra money for Christmas gifts this year, what words would you type in this little box?"
If your spouse has time and is willing to help you out, ask him/her to go to at least 3 different search engines and conduct at least 3-5 searches, using different keywords and phrases each time. Also, be sure that she/he clicks on a few of results, but only ones she/he feels is relevant her/his search.
Note: Most internet marketers are alone in their work. Meaning, many times spouse of marketer usually doesn't know how internet marketing works. (My husband can't even turn on a computer!) Allow your spouse to use any keyword or phrases she/he needs to find what she/he is looking for. There are no wrong answers here and you'll learn a lot more if she/he isn't given a lesson in search engines beforehand.