Oooh, good quote, and it sums up thrust of this article.

People buy from people that they know, like and trust. How will they get to know you, to like you, to trust you?

Not by putting up a website same as everyone else’s, that’s for sure. And not by hiding your light under a bushel either.

One of paradoxes of internet is that although it is one of most miraculous developments in communication we have ever seen, people are afraid to be themselves.

Most people think that they have to appeal to everyone, that any opinion will alienate potential customers.

Yes, your opinion will indeed alienate some people, but these are not people you want to do business with anyway.

Affiliation ; defined as association, relationship, connection, attachment, membership or link.

There exists a process in business, known as Affiliation. This process is for benefit of product/service owners and people who affiliate with them. Built into price of a product is an affiliate commission, which can be a percentage, often in excess of fifty percent.

The expected or normal result of such a relationship, is to "spread word" and increase local or global awareness, of an existing or new product. Unless you own a T.V. station, one which is dedicated, and indeed, one which is allowed to "beam" into every country, this agreement is best way to "make your case". It is unlikely that any one would request to purchase a "burger", for example, if that person had no knowledge of such a thing, So then, it stands to reason that no-one would buy a new product, or a product already in existence, without hearing about it first.