A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to critical nature of this issue, I will walk you through ad writing and tracking short cuts once more:
1.Write an Attention grabbing headline: This should use a psychological trigger to intrigue or pique curiosity. Some of most effective forms are:
Discover The Ten ways to...
Amazing Breakthrough: Latest report...
Excellent Golden Business Opportunity, Join Free
Do You Know...?
Don`t read this ad if...
-Call to attention:
Calling All Writers..
2.Ad description: Write 3 or 4 lines loaded with power words and giving a vivid very specific description of BENEFITS Not Features. For example compare two ads:
-40 advertising spaces available in xyz mall. High traffic location, competitive pricing. For more info contact...
-Do you want your hit counter to go crazy? Do you want to explode your sales? Excellent ad location. Hurry limited spaces. Contact..
Which ad will you click? - You get my point?
3. Contact information: This should be link/ e-mail address for relevant information. Again I find a lot of un-clickable links. The HTML code for links is:
-For site address (URL)
http://www.yourdomainname.com (www.yourdomainname.com is your site address)
-For e-mail links
mailto:email@example.com (firstname.lastname@example.org is your e-mail/ autoresponder address).
4.Wrapping to 60/65 characters per line: This is a real head ache not only for ad writers but also for ezine article writers and editors as well.
The hard and most common way is to write using your word processor, then copy and paste to your e-mail and press enter after every 60/65 characters including spaces.