A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to
critical nature of this issue, I will walk you through ad writing and tracking short cuts once more:Ad Writing:
1.Write an Attention grabbing headline: This should use a psychological trigger to intrigue or pique curiosity. Some of most effective forms are:
-Informative:
Discover The Ten ways to...
Amazing Breakthrough: Latest report...
Excellent Golden Business Opportunity, Join Free
-Question:
Do You Know...?
How To...?
-Warning:
Don`t read this ad if...
Scam Alert!..
-Call to attention:
Calling All Writers..
Attention Mothers...
2.Ad description: Write 3 or 4 lines loaded with power words and giving a vivid very specific description of BENEFITS Not Features. For example compare two ads:
-40 advertising spaces available in xyz mall. High traffic location, competitive pricing. For more info contact...
-Do you want your hit counter to go crazy? Do you want to explode your sales? Excellent ad location. Hurry limited spaces. Contact..
Which ad will you click? - You get my point?
3. Contact information: This should be link/ e-mail address for relevant information. Again I find a lot of un-clickable links. The HTML code for links is:
-For site address (URL)
http://www.yourdomainname.com (www.yourdomainname.com is your site address)
-For e-mail links
mailto:yourname@yourdomainname.com (yourname@yourdomainname.com is your e-mail/ autoresponder address).
4.Wrapping to 60/65 characters per line: This is a real head ache not only for ad writers but also for ezine article writers and editors as well.
