Hiring a great copywriter can be a challenge.
There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has ability to write persuasively, research facts, and think in terms of “total marketing piece”- because copy is only a part of ad, brochure, website, or flyer.
Many times, they see a business or idea in a new light. They draw out key benefits of your product or service. Ultimately, a great copywriter communicates those benefits with excitement and has ability to create that feeling in consumers mind.
We’ve all read an ad that was so incredibly compelling that it literally made us pick up phone or jump online, and order product. Advertising is science and art of convincing consumers to give up their hard earned money for a particular product or service.
Copywriters really only write for one purpose. To persuade.
They increase your sales and generate sales leads when their ad and direct mail copy persuade prospects that your product is better than competition. A great copywriter is a GREAT persuader.
The best copywriters in business are tireless researchers. Those who become best have an insatiable interest about products, services, new ideas, consumers and advertising. Copywriters are curious people. They study human nature and try and find best angle. They like to uncover new ways to represent a product. They get a rush when they ultimately find unique selling proposition for your product or service. A great copywriter is a GREAT researcher.
Copywriters are creators. They think up compelling ideas and have innate ability to turn them into powerful prose. Copywriters think visually. Many people don’t see them in these terms, but they are artists too—artists of written word. They also think in terms of words. When coming up with a headline, they're simultaneously thinking of an image that will complement copy. Copywriters enjoy working with graphic designers, art directors and creative directors in creating great advertising and direct marketing. A great copywriter has a GREAT ability to think in terms of total marketing piece.
Sometimes trying to find right angle for a product or service can be frustrating. A great copywriter can come into a new situation, quickly assess facts, and see what others cannot. A great copywriter brings a fresh perspective. They have ability to see things in a new light. That’s why a headline that never worked suddenly starts working like a miracle after being changed. Sometimes it’s simple. Other times, it can be a little more complex. Either way, a GREAT copywriter has ability to cast a product or service in right light.
Copywriters focus on benefits. Great copywriters find right set of benefits and focus on them like a laser. When a consumer reads copy, they find they are agreeing with what copy is saying. They may have never even realized they needed product or service. But, copywriter knew it. And they knew how to get inside consumers head. Great copywriters know people inside and out- and they know what motivates them. Working with a GREAT Copywriter