If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on front page of Google bidding minimum 5 cents for that phrase.

So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.

In a matter of minutes results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and profitability ratio. Neat huh?

You can visit a short Video Tutorial for Ad Word Analyzer and see how program could help you with your PPC campaigns:

http://www.xybercode.com/adwords

Here is a short list of major pros and cons of Adword Analyzer:

Pros:

I never quite understood why they were supposed to work in first place, given greed and selfishness of people in general.

The premise is that you earn visits to your offer/business from other surfers/clickers and you also return favor. Hence term, traffic exchange!

From beginning, I saw a problem with this model of promoting.

Self-interest and rule breaking seems to be only way that some people know how to do business.

So they spend their energy and skills finding ways around having to view other marketers' website..in effect, they cheat!

As well, just about every Traffic Exchange program on Internet has an upgrade. So now you can buy thousands of page/website views without having to surf, click on or view others' website.

So who is supposed to be looking at your offer?

I have written to many of owners of these Traffic exchanges, asking them why people should spend all this time surfing. The ones who answered, have either been vague or sent me more of same hype that they use to advertise their program.