What are AdWords? Can you picture small rectangular boxes that appear next to Google search results? If you cannot, goto Google now and make a search to find out related advertisements to that particular search in small boxes next to search results. These are called AdWords. Goto http://adwords.google.com to get an idea about this, before you read rest of this article.

What is ClickBank? It's one of major eBook and Software companies in market today and known to pay very high commission rates to its affiliates. With their huge catalog, it's not difficult to search a product to suit any target market, and average profit you can make per item sold is around $10 mark. They pay you bi-weekly with a minimum payout of $10, to any country in world. Which simply means, if you can search and recommend a product to some of your friends by email with a special link ClickBank gives you, and if only one person buys, you can get a paycheck addressed to your home. If you don't have an account with them, get one for free and browse site to get an idea. Goto http://zzz.clickbank.net/r/?hfahadh

Why ClickBank and AdWords? ClickBank products are easily sellable and AdWords gives you chance to meet a target market. Whats difference between targeted and untargeted markets? If there are 100 click throughs to a motor parts website and if visitors are sent in from a Humor site, sales ratio would be much lesser compared to a visiotor stream from a Vehicle site. More related product to visitor is, a better sales ratio you can expect. Highly targeted market means there is a very close relationship between user's interests and product.

Google AdWords can give you a very cost effective way to reach highly targeted markets. Your ads have a great exposure, as they will also be shown on Google partner search engines and in many websites, while making sure that ad will only be shown to targeted visitors. You will only pay for clicks, not impressions - you don't pay for showing your ad. As an example, if you pay $0.20 per visitor and if it takes 20 visitors per sale (since it's highly targeted traffic), and if you average profit is $10 per item, you spend 20 * $0.20 = $4 dollars per sale to make a $10 profit. A very good return on investment.

The results can be so much better or can be worst, depending on how you manage campaigns. If you have a great knowledge on how google AdWords works, optimizing techniques, how to manage your budget and how to keep costs low while maintaining a good click through ratio (thus in turn sales ratio).

Still, we have faith that there are some legitimate opportunities on web. But how do you tell scams from real things?

Here are five things that set off my BS Alarm.

Number 1 BS Alarm Tripper

"You can make thousands of dollars a week, almost immediately." There are thousands and thousands of sites that make claims like this. But this kind of BS is not limited to web. The other day I saw a TV ad where testimonial guy said he was soon going to be making $20,000 per week. Think about that for a minute. That is more than a million dollars a year, selling products of questionable value. This guy is going from zero to a million dollars in just a few weeks. Maybe Donald Trump can pull that off (at least in his own mind), but not your average Joe Trump.

Click!

Number 2 BS Alarm Tripper

No actual product is being sold.

This is not always easy to detect. Many "marketing" schemes claim to be selling "valuable information", but in fact are only selling you "rights" to resell same program (ebook, etc.) to other suckers. This is what you might call "the 24 hour plan": I'll sell you a "report" for $5, then you sell it to all your friends and relatives, then they can do same. You aren't buying my report because of information in it. You are just buying it to resell it. The actual content of report is irrelevant. It could just be a blank report or a page of nonsense.

Click!

Number 3 BS Alarm Tripper "We will throw in a bunch "e-books" worth "thousands of dollars"

Generally speaking, nothing of value is ever given away free. This is an immutable law of universe. But web "entrepreneurs" are always telling us they will throw in a valuable set of info products, worth thousands, if you just buy their $50 product.