"Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors"Written by Mike Jezek
Imagine you creating sales letters full of life and persuasion, and harnessing that persuasion power to create more sales for your business. Sounds good doesn't it? Well in this intriguing article you're going to get a briefing on how to create metaphors that boost your persuasion power in your sales messages. As you know, a metaphor, in a nutshell, is simply a word picture. Essentially it helps to carry your point across in another angle that your audience may be able to better understand. Following is a brief discussion of 4 metaphors you can use immediately: Physical Action Metaphors. -- Use physical words or phrases to paint word pictures depicting a physical action.
Example: "You don't build any cash value with term insurance." Or... "You're burning up money every year with term insurance." Or... "Avoid sting of IRS's whip by... " Other Sales Metaphors. -- This metaphor lowers sales resistance by reminding prospects that buying your product is just like buying a product they are already familiar with. Example: "Buying this software is just like buying a video game for your son." Or... "As you place your purchase for this video course, it's no different than buying a series of exercise videos." Competition Metaphors. -- This sales metaphor is used to gently demonstrate your superiority over your competitors. Example: "They said that about us? Well, I guess everyone wants to take a shot at fastest gun in West. Everyone wants to challenge top dog, even if they're only a little puppy, right?"
"How To Write A Dynamite Guarantee For Your Sales Letters"Written by Mike Jezek
Ok, this is going to make some of you uneasy! In my work with clients I have come across some people who were leery of going all out with their Guarantee. And that's understandable. But let me tell you this... A money-back guarantee on your offers will make your response soar. It will. And more powerful, more outrageous your money-back guarantee; better your results will be! In fact, a powerful money guarantee has been shown to be a hot button in getting people to buy. One of key reasons is that all people really want in life is S.E.X. S.E.X.? Yes, people want Security, Essentials, and Xtras of life. And in that order to. And a money-back guarantee is tied into giving people security they want. After all, people are skeptical. Big time! So if your money-back guarantee is better than your competitors, odds are you are going to outperform your competitor. So what kind of money-back guarantees can you use in your sales letter? First bad news. You're only limited by your imagination relevant to your particular industry. Now, good news. There are various guarantees you can immediately copy to skyrocket your sales letter's response rates. Here they are: 30 Day Money-Back Guarantee 60 Day Money-Back Guarantee 90 Day Money-Back Guarantee 1 Full Year Money-Back Guarantee (Been said to get best results and lowest returns.)