Every new client I meet asks me same question: "How can I REALLY make money on Internet?" Of course, everyone expects a "magic bullet" - something that I am going to reveal that has never been said or published before.

The truth is, practically every online marketing technique can turn out to be successful IF you actually use it, and use it consistently, with careful planning.

I can't tell you how many times I have heard people say, "Oh, I have to finish my web site. I am going to do it this weekend!" Months go by and they just keep saying same thing.

They talk and they dream, and they go back and forth from one idea to another, but never actually sit down and DO it. And that's most important secret of all: stop talking and just do it.

Now, I am not saying that planning is not important. On contrary, thoughtful planning can pay off in long run. But it shouldn't take any longer than it absolutely has to.

Let me give you an example.

I have recently decided to create an e-book. Important issues had to be thought through before actual writing process:

- does my target market understand concept of e-books - should I give it away free or charge for it - how am going to use list of people who download it to profit (if free) - will I need a new web site to promote this e-book - what are going to be my back-end products and services - how am I going to be able to reach my audience - what specific issues should I discuss in my e-book

The very first product I trusted enough to purchase was Ken Evoy's "Make Your Site Sell". I already knew all technology behind making a web site, but had no idea how to make it profitable. Besides, that book didn't ask for much of an investment - only $17.00 for a downloadable version which was all I could afford "wasting" (so I thought at time).

After spending a few weeks reading "MYSS!" I was willing to give it a try, and spent next 2-3 months building my web site and follow Ken's advice on Search Engines, META tags, and how to get your name out into world. I would spend hours participating in online discussions, and although it was incredibly time-consuming I discovered who were *real* experts.

Names like Marlon Sanders, Ted Kennedy, Simon Grabowski, Ken Evoy, Ken Silver, and a few others clearly stood apart from rest of advice-givers. Why? Because I knew their businesses, could see how successful they have become and that following their advice would be a smart move. I own many of their products, and truly believe they ARE experts in their field.