"Achieving financial freedom with Network Marketing on The Internet" - Part 8 Written by Tasos Vasilopoulos Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 8 - Time to create - Create your home page Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 7 - Design layout of your web pages”, I have pointed out what to take in consideration when designing layout of your webpages. In this article I will teach you how to create your home page properly. Developing your skills on computer handling and Internet usage To create your personal website and publish it on Internet you need to have basic knowledge of computers and Internet. This knowledge is divided into several parts, listed below: 1. Basic knowledge of your computer 1.1. What is “hard disk” of your computer 1.2. What is a “folder”? How can you create, rename, copy, move or delete a folder? How can you examine contents of a folder? How can you send a folder by email through Internet to another person? How can you zip a folder? 1.3. What is a “file”? How you can rename, copy, move, or delete a file. How you can open a file? How can you edit a file? How can you send a file by email through Internet to another person? How can you zip a file? What are basic types of files? How can we distinguish them? 1.4. What is an “antivirus” program? Why do you have to use one? 1.5. What is a “backup copy” of your data that are stored in our computer? How can you make one? 1.6. What is a “word-processing” program? 1.7. What is an “image editing” program? 2. Basic knowledge of Internet 2.1. What is an “email client” program? What is an email account? How can I create one? How can you receive emails in your computer? How can you send emails, answer emails, forward emails, store emails, move emails, remove emails? 2.2. What is a “domain name” 2.3. What is a “URL” 2.4. What is a “browser”? What is a URL? What is an IP address? How can you visit a web page? How can you copy a web page from Internet to your hard disk? How can you copy a picture from a web page on Internet to your hard disk? How can you keep track of web pages that you want to visit again? 2.5. What is “HTML”? How can you create a web page? What is a “HTML editor”? 2.6. What is a “website”? How can you create a website? What do you need to get your website published on Internet? What is “FTP”? How can you transfer pages from your computer to Internet and vice versa? Detailed answers to all these questions reside in Appendices A and B of my ebook at http://www.netincome.gr/nm-ebook/ebook.htm. Or you can search for these terms on Internet. Time to create – Create your home page The content – The menu - The optimization procedure 1. The content You have 20 seconds to attract attention of your visitor. So you need: - A home page small in size, so that it will download fast in your visitor’s computer - A title that will present theme of your website with proper words - A subtitle that will invite him to read more. These elements must describe exactly what he is looking for. The first impression counts most in order to keep visitor and create right atmosphere. Now comes second phase. You have to stimulate his interest. What is in your website for him? How can “product” that you offer be of benefit to him? Here you must present your offer in two paragraphs. This is what I am offering to you and this will be your return, in case you decide to acquire my “product”. And then you will pass to third phase. You must create desire to your visitor to acquire your “product” in order to receive returns you have mentioned. Finally, you must lead him to act. You have to put in front of his face your offer and invite him to make call. Attract, interest, desire, act – The AIDA formula, you may have heard about in Internet Marketing and not only. If one out of ten of your visitors decide to join your affiliate program and become your co-worker, then you must be satisfied of your web page. See an example in my home page at http://www.free-work-at-home-job.com There are some words that have a special effect to readers. I suggest you use them in your phrases. Study them at end of this section, right below. 2. The menu The navigation bar must contain links to most important pages in your website. Must exist in every page. Must be placed in same position in every page. Must be same in every page. Initially your menu will contain link to home page, link to page that describes link exchange procedure and links to pages that contain links. In time, as you will be more familiar to creation of web pages, you may decide to improve your website by adding pages with useful content for your visitors, like tools, resources and reports. In fact you will have to do that. It is not an option. We will analyze this step in creation of your website soon. 3. The web page optimization procedure After inserting content and menu and formatting layout of your web pages comes task of optimization. Every page must be optimized for a certain keyword, which must be main theme of website or a similar one. The rules of optimization to be presented and analyzed in this section must be effectuated in home page in any case. This is obligatory. The first element to be optimized is metatags in “header” section of each web page. There are three metatags that affect relevance of a web page to its theme: - The “title” metatag - The “description” metatag - The “keywords” metatag We have talked about content of these three metatags previously in article “Part 2 – Search Engines Explained”. I will repeat here requirements about them: - The title must have 15 or fewer words. It must contain keyword of web page two times. - The description must have 25 or fewer words. It must contain keyword at least one time. - The keywords must have 1000 characters at most. It must not contain any keyword more than 6 times. Remember that title and description is what someone sees from your website in listing of a search engine, when he/she conducts a search. So, they must mean something and they must contain strong words. Also they must have to do with content of your website. The second element to be optimized is keyword density of web page. High search engine ranking requires your pages to maintain optimum keyword density. Keyword density is ratio of a keyword to total words on a page. Keyword density is a critical aspect of search engine optimization. To rank highly, your keyword density must not be too high or too low. A density of 1% to 7% is generally considered good. Achieving financial freedom with Network Marketing on The Internet - Part 13 Written by Tasos Vasilopoulos Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 13 - Time to work – Start building your link popularity - Search for right partners Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 12 – Start building your link popularity – Your tools”, I have presented and analyzed tools that you will have to use while building your link popularity. In this article I will present you method to find right websites to exchange links with. Search for right partners Here start second phase of your work. You begin to build your link popularity. Let us assume that theme of your website is “home based business” and keyword of your home page is “home based business opportunity”. The best way to start is to go to Google’s Search Box and insert your keyword, “home based business opportunity”. Google will present you with its listing. Each page of listing contains 10 results, 10 web pages. You will go to page No 10 and will start from last website listed in it. You will visit this website, take a note of its URL, its Pagerank and its theme and you will examine if there is a page regarding exchanging links. If there is such a page, you will search for reciprocal links procedure this website utilizes, if any. Then you will open your web page where you place links about “home based business opportunities” or “home based business resources” and you will insert a link to homepage of this website. You will use URL, description and linking text that its webmaster indicates in his relative page. You will save changes to your web page and upload it to your website on Internet. Then you will communicate with this webmaster using procedure he indicates (by email or by form). If he incorporates a form for you to insert linking information of your home page, then you will use this form and insert there URL of your home page, title (linking text) and description of it. If he desires to receive an email from you, then you will send an email with your name, domain name of your website and phrase “Reciprocal Link Exchange Request” as its subject. As content I suggest you use text below, unless otherwise it is requested by that webmaster: ------------------------ Content of reciprocal link request -------------------------- Greetings: My name is Tasos Vasilopoulos from http://www.netincome.gr I recently visited your site and wondered whether you might be interested in exchanging a reciprocal link with my site. I have already placed a link to your website in my links page at: http://www.netincome.gr/links-home-business-opportunities.htm If interested, please respond with a reciprocal link to my website. Here is my linking information: Linking Text: "Home Based Business Opportunity on Internet." Website URL: http://www.netincome.gr Description: "Build a profitable business completely on Internet from comfort of your own home office - Earn income globally, 24 hours a day!" Thank you for your time and consideration. Sincerely, Tasos Vasilopoulos ------------------------------------------------------------------------------ If you cannot find a page regarding link exchange procedure, then maybe this webmaster does not accept requests for reciprocal links. Maybe he is promoting his website otherwise, by purchasing links for example. Or he may have other websites that link to this website, but these links are not reciprocated. In that case, observe if he has links in his home page under a section named “partners” or “link partners” or “cooperators”. Then, visit one of these websites listed in this section and observe if it also has a section of this kind in its home page. Then probably this webmaster exchanges only “front page reciprocal links”, an advanced method of link exchange that we will discuss in next article. You may need half an hour or even more to find out how to request a reciprocal link, set it up in your pages and send email. Prepare to receive answers from half of websites you requested a link exchange. You will send them same email one week after and then another one after another week. If they do not answer, you will communicate with them after a month. Be patient, be persistent. They will answer. Remember always to be polite. Many webmasters are not professionals and make changes to their websites once a week or even every 15 days. Other webmasters receive many link exchange requests and need time to respond. Have patience. Keep a note about status of each exchange request and move on. Here is an example of a second request for a reciprocal link: ------------------------------------------------------------------------------- Dear webmaster, I emailed you (or completed your link exchange form) a week ago after following your link exchange instructions on your website: http://www.free-work-at-home-job.com (write name of his website here) As yet, I have not heard from you and I noticed that you have not yet linked back to my site. I appreciate that you must be busy, but I would be very grateful if you could add my link to your site. Cont'd on page 2 ==>   ImproveHomeLife.com © 2005 Terms of Use