Achieving financial freedom with Network Marketing on The Internet - Part 5 Written by Tasos Vasilopoulos Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 5 - Link Popularity - How to build it Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 4 - Pagerank - What is it - How it can affect success of your business”, I have explained to you what Pagerank is and reason you have to obtain and keep a high Pagerank for your web pages, especially your home page. In this article I will explain to you what “Link Popularity” is and why it is vital for your home business to work hard to build it. Link Popularity – how to build it Building link popularity (LP) of your website is method you have to implement in order to start receiving well-targeted visitors without investing any money at all, but your personal time and effort. The more time you invest, more quickly you will receive results of your work. Link popularity of a web page is sum of all incoming links to this web page. Incoming link for a web page is a link from another web page to this web page. Outgoing link for a web page is a link from this web page to another web page. A strong link is a link from an important web page, with theme similar to theme of your web page and with right linking text, which must include keyword of your web page. Let us assume that theme of your website is “home based business” and keyword of your home page is “home based business opportunity”. There are some rules that you have to take in consideration while building your LP: · Never try to fool Search Engines by inserting links to FFA pages. Free For All (FFA) web pages are web pages where you can post a link to your web page, giving your email address in exchange. Theoretically owner of FFA page builds a nice list of email address to use in his email campaign of selling his product and you get more exposure for your website and another link to add to your LP. But, truth is that few people give their working email address to such pages. Instead they keep a “trash” email address they use in such circumstances. Also, these FFA pages include a links management system that takes out old links to make space for new links. This way your link may disappear in a few hours. Plus, there are so many links in an FFA page that their strength is virtually insignificant. And finally, Search Engines keep a note for websites that receive links from FFAs. If percentage of your incoming links from FFA pages becomes a significant part of your LP, then they may “ban” you, they may take you out of their listings. And here ends your online business adventure for this website of yours and domain name you use. · Never try to fool Search Engines by inserting links to Guestbooks for same reasons as above. You will get some links irrelevant to your theme and mostly you will risk to get “banned” from listings of Search Engines. · Never try to fool Search Engines by inserting links to Link Farms. These web pages are worst danger of all. Link farms are web pages composed only from links. There are websites with web pages only of this kind. They have a good “page rank”, but they represent biggest danger for your website. Keep away from them. · Never try to build your link popularity by purchasing links from companies that “sell” them to “help” you increase it. There are companies that offer links to you in exchange of money. You pay $100 and get 50 “good” links. Do not trust them. Even if links are “clear” (no FFA, no Guestbooks, no Link Farms) there are good chances that they come from irrelevant websites and that they come from pages with hundreds of other links also, so their importance to your LP is questionable. · Keep your LP focused. Try to get reciprocal links from websites of similar themes. Do not spread your links to many categories. Getting 100 links from websites about traveling won’t be as effective as getting 15 links from websites about “home based business”. Plus they will cost you in time. Take in consideration that process of requesting one reciprocal link may need half an hour to completed. Just to request link. Which means find a website of similar theme, exam its links exchange procedure if any, create link in your pages and upload them and finally, communicating with webmaster of other website to request link. I know of websites that have a Pagerank of 4 and 50 incoming links, yet they have a better position in listings than websites with similar keyword, a pagerank of 6 and 200 incoming links. Achieving financial freedom with Network Marketing on The Internet - Part 6 Written by Tasos Vasilopoulos Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 6 - Time to design - Design structure of your website Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 5 - Link Popularity - How to build it”, I have explained to you what “Link popularity” is and why it is essential to work hard to build it. In this article I will present to you important issues to take in consideration regarding structure of your website. Design structure of your website This is first step towards creation of your website. Design its structure on paper. What are web pages that first version of your website must contain? They are: - The home page, page that people will be presented with, when they will decide to click on your URL and visit your website and - The structure of your links pages, pages that will contain reciprocal links. Your home page will be selling your product and links structure will be tool for your website to be positioned well in listings of Search Engines. So, our problem here is to determine who will be links pages. We can use only one page to insert reciprocal links. But, take in consideration that you will create more than 300 reciprocal links. So, putting all these links to one page is not a good idea for two reasons: - The more links one page contains, less power of each link - What will be theme of this page? Will this theme be similar to themes of web sites you’re linking to? Take in consideration that a link is good when it comes from an important web page that has a similar theme and also has right linking text. When you will request a reciprocal link exchange from another webmaster, he will examine your website: - Is it a serious website? - Does link come from a web page with a similar theme to his website? - Is page important? If your link comes from a links page with hundreds of other links and its theme is not similar with his theme, then probably he will refuse to exchange links with you. This is reason to create more than one links pages. I suggest that you create at least pages below: - A page to insert links to websites with “work at home opportunities” as their theme - A page to insert links to websites with “work at home resources” as their theme - A page to insert links to websites with “home business opportunities” as their theme - A page to insert links to websites with “work at home resources” as their theme - A page to insert links to websites with “make money opportunities” as their theme Cont'd on page 2 ==>   ImproveHomeLife.com © 2005 Terms of Use