Achieving financial freedom with Network Marketing on The Internet - Part 4Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 4 - Pagerank – What is it – How can affect success of your business Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 3 - Choose theme of your website – Choose domain name of your website”, I have analyzed issues to take in consideration when time comes to choose a theme and a domain name for your website. In this article I will explain to you what Pagerank is and reason you have to obtain and keep a high Pagerank for your website.
Pagerank – What is it? For last 3 years (2001-2003) Google was main Search Engine that people used to make their searches on Internet. Also, some of most important Search Engines and Directories, like AOL and Yahoo, were taking their results of their listings from Google’s database of web pages. As you can understand, your main target is your website to get sorted high in database of Google for your theme-keyword. Google uses its own algorithm to calculate importance of each web page. I remind you that importance of a web page (just importance, not relevance) has to do with number of web pages that link to specific web page and importance of these web pages. As a result of calculations that Google’s specific algorithm makes, a number comes out for this page, which is called “Pagerank”. Each web page spidered by Google, is given a Pagerank, which indicates its importance. And, of course, importance of web page, along with its relevance to its theme, determines its position in listings of Google for specific keyword. Google, along with Yahoo and AOL represented more than 80% of searches conducted in Internet until a few months ago. If your home page gets a high Pagerank, then your website is considered a strong one and all webmasters will try to exchange reciprocal links with you, because they will get strong links from your pages. This way your link popularity will become stronger and stronger. Pagerank ranges from 0 to 10. A Pagerank of 0 indicates that website is not ranked yet. To see pagerank of any web page you will have to download and install in your browser Google’s Toolbar. Details on that you can find at http:/ oolbar.google.com.
Achieving financial freedom with Network Marketing on The Internet - Part 14Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 14 - Time to work – Front Page Link Exchange – When to do it – How to do it Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 13 – Start building your link popularity - Search for right partners”, I have presented to you method to find right websites to exchange links with. In this article I will present you method to find right websites to exchange front-page links with. Front Page Link Exchange – When to do it – How to do it Apart from normal link exchange between two websites, there is also “front page link exchange” (FPLE) possibility. There are three issues to be taken in consideration before trying to implement this kind of link exchange: 1. The correspondence of two web pages involved in a FPLE, regarding their Pagerank (PR). If your home page has a PR of 4 and your request a FPLE from a website that has a home page with a PR of 6, probably you won’t receive even an answer (unless you have a good position in listings of Search Engines for your keyword and receive much traffic. In this case you must make this comment in your FPLE letter and there are chances that other webmaster will accept your request). For this reason first your home page must reach PR of 5 (using regular link exchange procedure) and start by requesting FPLE from websites that have a PR of 5 and few outgoing links in their home page. It is a good technique also to create some web pages in your website with similar keywords to your home page. If you have a home page with a PR of 5 or 6 and you receive a FPLE request from a website that has a home page with PR of 4, you can negotiate with that webmaster possibility to put his link in one of your other pages with PR of 4 until his web page ranks 5 or better. Then you will transfer link to your home page. Of course, in exchange he will place a link to your home page in his home page. 2. The correspondence of two web pages involved in a FPLE, regarding number of their outgoing links. Every web page has a strength that comes from incoming links (the pages that link to this page). And strength of this page is equally divided to each outgoing link (each link from this web page to another one). If your web page has a PR of 5 and links to 10 pages, then each one of these pages takes from your home page 1/10 of its strength. If same web page has 50 outgoing links, then each one of them receives 1/50 of your page’s strength. As you can understand, less links a home page has, better, if you intent to exchange links with this page. If your page has a PR of 5 and 80 outgoing links and you request an FPLE from a website with a home page of 6 as PR and 40 outgoing links, then trade is not exactly fair. You get 1/40 of a 6 and give 1/80 of a 5. This is not whole truth, but it is an important aspect in a FPLE. There are pages that have a PR of 4, yet they are very good placed in listings of a certain keyword and receive many visitors. A good link from such a page can bring you a good portion of its visitors. In that case, if you decide to exchange front page links with that webmaster, you will request that your link is positioned as closed to top of this page as possible. Be careful with front page link exchange not to end with one hundred links in your home page. This may become dangerous. You’re risking to get banned from Search Engines or affect importance of your page, since links will out weight content of page.