Achieving financial freedom with Network Marketing on The Internet - Part 20Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 20 - Your everyday work Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 19 – Time to take action – The “Follow-up” method”, I have presented to you main job of a successful Network Marketer. In this last article of this series I will teach you tasks of your every day work. Your everyday work What will be your regular every-day work in order to keep your business running and producing results? There are always two parts of our business that we have always to work on: § Find new co-workers § Convert them to successful Network Marketers Let’s see who must be parts of your every-day work: 1. Offer content in your website · Add pages with useful content & resources Your tool to ensure a steady stream of new affiliates is your website, so you have to improve content that you offer. Initially your website will not offering content at all. But, as you get familiar with creation and editing of web pages and also become more experienced in Network Marketing and home based businesses, you must start developing pages with resources for your visitors and your co-workers. You may create some pages with essential knowledge about your company for your affiliates. Or you may add some pages with useful articles about home-based businesses, Network Marketing, Internet Marketing, Affiliate Marketing, website designing and promotion. You can find free articles to use in your website at http://www.goarticles.com, http://link-promote.com/articles/ and http://www.web-source.net/free_articles.htm. If you make a search in Google for “free articles” you will find more resources. Be careful not to use articles that are copyrighted. If you want to use them request permission of author first. You can also create a web page with free or low cost advertising resources. · Update your pages constantly If you add pages with useful content and you refresh content of existing pages, you will make your visitors come back again. Give them solutions and knowledge they look for. Give it for free. Give first to prove your worth. Become a resource for your business field – Build trust and your visitors will appreciate your work and will become your customers. 2. Start your own newsletter Bravenet at http://www.bravenet.com offers tools to incorporate a newsletter-ezine in your website easily. This way you may establish a stable communication stream with your visitors that will allow you to send them useful info regarding their field of interest. This communication stream will build trust between you and your readers. This trust will be converted to cooperation. You can add your ezine to websites like Ezinehub at http://www.ezinehub.com/ that presents to their visitors list of ezines to subscribe to. This way you will increase number of your subscribers. Keep in mind that Search Engines respect and promote websites with many web pages and websites that refresh their content. For this reason try to change content of your homepage often (every 15 days at least). This will help your ranking. 3. Your presence on net - Personal improvement – Be innovative, creative, open to learn · Subscribe to newsletters Subscribe to newsletters with content relative to home-based businesses, Network Marketing, Internet Marketing and Search Engines submission and optimisation. This way you will be educated and informed about changes in these fields of your business. Create a separate email address where you will be receiving these newsletters. This way you won’t risk receiving spam in your business email address. Here is a list of good newsletters to subscribe: § Advertising and Promotion o BizWeb2000 – Subscribe at www.bizweb2000.com o Brent Winters – Subscribe at www.marketposition.com o Dan Janal’s Newsletter - Subscribe at www.prleads.com o LED Digest - Subscribe at www.led-digest.com o WhatUseek Weecly Engine – http://www.whatuseek.com o Article Express - http://www.MakingProfit.com/ o News – www.ineedhits.com § Search Engines o Search day – http://searchenginewatch.com o Search Engine Report – http://searchenginewatch.com o SitePro News - Subscribe at www.sitepro.com § Pay Per Click Search Engines o Pay Per Click Search Engines – http:// PayPerClickSearchEngines.com § Webmaster ResourcessEzines o Directory of Ezine – DOE insder - Subscribe at www.directoryofezines.com o WEbPro Business – www.webproworld.com o WebPro wews – www.webpronews.com o Webmaster Weekly – http:/ hewebmasterweekly.com o Bravenet news – www.bravenet.com § Network Marketing Resources o Big Al’s Recruiting nesletter Subscribe at www.fortunenow.com · Build a list of your resources on Internet in order to keep in touch and be averted of changes in your business. Here is a list of good resources on Internet to start: § Overture – Advertising Center – Tools http://www.overture.com/d/USm/adcenter ools/index.jhtml here resides Overture’s “Search Term Suggestion” tool, which accepts a keyword and returns numbers of searches that have been conducted in Internet for this keyword last month. § Resources about Google o Google Dance - http://dance.efactory.de/ o http://google.fergusons.dk/ o http://www.void.be/googletool.html o http://www.searchnerd.com/pagerank/ § Forums with news about Search Engines an other resources http://www.ezinetactics.com/ § Free articles o http://www.goarticles.com/ o http://www.makingprofit.com/mp/ o http://www.boconline.com/articles/all.htm o http://link-promote.com/articles/ o http://www.family-content.com/ o http://www.web-source.net/free_articles.htm o http://www.biztalk4u.com/archives/2001/fourteen.html
"Achieving financial freedom with Network Marketing on The Internet" - Part 8Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 8 - Time to create - Create your home page Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 7 - Design layout of your web pages”, I have pointed out what to take in consideration when designing layout of your webpages. In this article I will teach you how to create your home page properly. Developing your skills on computer handling and Internet usage To create your personal website and publish it on Internet you need to have basic knowledge of computers and Internet. This knowledge is divided into several parts, listed below: 1. Basic knowledge of your computer 1.1. What is “hard disk” of your computer 1.2. What is a “folder”? How can you create, rename, copy, move or delete a folder? How can you examine contents of a folder? How can you send a folder by email through Internet to another person? How can you zip a folder? 1.3. What is a “file”? How you can rename, copy, move, or delete a file. How you can open a file? How can you edit a file? How can you send a file by email through Internet to another person? How can you zip a file? What are basic types of files? How can we distinguish them? 1.4. What is an “antivirus” program? Why do you have to use one? 1.5. What is a “backup copy” of your data that are stored in our computer? How can you make one? 1.6. What is a “word-processing” program? 1.7. What is an “image editing” program? 2. Basic knowledge of Internet 2.1. What is an “email client” program? What is an email account? How can I create one? How can you receive emails in your computer? How can you send emails, answer emails, forward emails, store emails, move emails, remove emails? 2.2. What is a “domain name” 2.3. What is a “URL” 2.4. What is a “browser”? What is a URL? What is an IP address? How can you visit a web page? How can you copy a web page from Internet to your hard disk? How can you copy a picture from a web page on Internet to your hard disk? How can you keep track of web pages that you want to visit again? 2.5. What is “HTML”? How can you create a web page? What is a “HTML editor”? 2.6. What is a “website”? How can you create a website? What do you need to get your website published on Internet? What is “FTP”? How can you transfer pages from your computer to Internet and vice versa?
Detailed answers to all these questions reside in Appendices A and B of my ebook at http://www.netincome.gr/nm-ebook/ebook.htm. Or you can search for these terms on Internet. Time to create – Create your home page The content – The menu - The optimization procedure 1. The content You have 20 seconds to attract attention of your visitor. So you need: - A home page small in size, so that it will download fast in your visitor’s computer - A title that will present theme of your website with proper words - A subtitle that will invite him to read more. These elements must describe exactly what he is looking for. The first impression counts most in order to keep visitor and create right atmosphere. Now comes second phase. You have to stimulate his interest. What is in your website for him? How can “product” that you offer be of benefit to him? Here you must present your offer in two paragraphs. This is what I am offering to you and this will be your return, in case you decide to acquire my “product”. And then you will pass to third phase. You must create desire to your visitor to acquire your “product” in order to receive returns you have mentioned. Finally, you must lead him to act. You have to put in front of his face your offer and invite him to make call. Attract, interest, desire, act – The AIDA formula, you may have heard about in Internet Marketing and not only. If one out of ten of your visitors decide to join your affiliate program and become your co-worker, then you must be satisfied of your web page. See an example in my home page at http://www.free-work-at-home-job.com There are some words that have a special effect to readers. I suggest you use them in your phrases. Study them at end of this section, right below. 2. The menu The navigation bar must contain links to most important pages in your website. Must exist in every page. Must be placed in same position in every page. Must be same in every page. Initially your menu will contain link to home page, link to page that describes link exchange procedure and links to pages that contain links. In time, as you will be more familiar to creation of web pages, you may decide to improve your website by adding pages with useful content for your visitors, like tools, resources and reports. In fact you will have to do that. It is not an option. We will analyze this step in creation of your website soon. 3. The web page optimization procedure After inserting content and menu and formatting layout of your web pages comes task of optimization. Every page must be optimized for a certain keyword, which must be main theme of website or a similar one. The rules of optimization to be presented and analyzed in this section must be effectuated in home page in any case. This is obligatory. The first element to be optimized is metatags in “header” section of each web page. There are three metatags that affect relevance of a web page to its theme: - The “title” metatag - The “description” metatag - The “keywords” metatag We have talked about content of these three metatags previously in article “Part 2 – Search Engines Explained”. I will repeat here requirements about them: - The title must have 15 or fewer words. It must contain keyword of web page two times. - The description must have 25 or fewer words. It must contain keyword at least one time. - The keywords must have 1000 characters at most. It must not contain any keyword more than 6 times. Remember that title and description is what someone sees from your website in listing of a search engine, when he/she conducts a search. So, they must mean something and they must contain strong words. Also they must have to do with content of your website. The second element to be optimized is keyword density of web page. High search engine ranking requires your pages to maintain optimum keyword density. Keyword density is ratio of a keyword to total words on a page. Keyword density is a critical aspect of search engine optimization. To rank highly, your keyword density must not be too high or too low. A density of 1% to 7% is generally considered good.