Achieving financial freedom with Network Marketing on The Internet - Part 2Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 2 - Search Engines explained Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 1 – The method”, I have presented to you main tasks you have to accomplish in order to become a successful Network Marketer on Internet. This article will give you knowledge to understand what you have to do for your website to rank high in listings of major Search Engines. Search Engines – The source of your customers and co-workers Search Engines (SE) are tools people use to find information on Internet. In fact they are huge databases stored in many computers, which are spread through globe. These databases contain tables of billions of web pages with their URL and their theme. The “theme” of a web page is main idea of web page, concept this web page offers content about. Search Engines use programs, called “spiders”, which crawl web, jumping from one web page to another, using links these web pages have to each other. This way they build their databases with all web pages, their spiders have went through. But, before storing these pages, they process them. They extract theme of each web page by examining its content. They also calculate relevance of page regarding its theme and its importance also. This way, if someone uses a search engine to find information about “home based businesses”, for example, most important and relevant web pages will come up first in listing that Search Engines will present to user. As you may have already understood, if you make your web pages to appear in first positions for a good theme, then you have accomplished your first target. You have your well-targeted visitors to work with. So, here we have many new issues to work with: - How Search Engines determine theme of a web page? - How Search Engines determine relevance of a web page regarding its theme? - How Search Engines calculate importance of a web page? - What is a good theme? - What is link popularity? I will start from question: What is a “good” theme? Our business is a business conducted at home. So, our target must be to attract people in search of “work at home opportunities”, or “home business opportunities”, or “home based business opportunities”. Or people who want to “make money online”, or want to “earn money online”. The major themes are five: “work at home”, ”home business”, ”home based business”, ”make money” and “earn money”. Best of all them is “work at home”. Very targeted is also “home based business”. So, one would say: “O.K. teach me how to become first in listings of Search Engines for theme “work at home” and I will accomplish my first task with best results”. Well, I will disappoint you, at least for now. Let’s see an example: Go to Google and enter keyword “work at home” in search box. Press enter. You will see listing of relevant web pages a few seconds later. See number of these web pages: more than 12,000,000 theoretically. Among them are web pages about “work” and web pages about “home”. But web pages fighting for a good position for theme “work at home” are still millions! You may say: ”How can I make it to appear in a good position for this keyword?” And you will be right. You are not ready to make it to appear in first thirty or forty positions for this keyword now and you won’t be in grade to do it in a year’s time from now, either. Even, if you work hard for 2-3 or more hours everyday. But, remember, this is not a get rich quick business opportunity. You will need time to make it to top. If you have patience and persistence, you will make it. Do you know how many people search for this keyword every month? About 250,000. The first web page in listing of Google receives more than 200,000 visitors monthly. Just from Google, one Search Engine. In fact first website for time being receives more than 1,000,000 hits monthly. They are not new visitors all of them. A good percentage is recurring visitors, but this is not bad at all. That website sells products and services and statistics say that a customer sees 7 times an advertising message before taking decision to buy that product or service. As you may understand prize is very big and many other webmasters won’t let you easily gain a good position in first pages of Search Engines for that keyword. But, as always, Tasos says: “Have patience, have persistence, stay focused”. The home page of one of my websites, www.free-work-at-home-job.com is listed among first 30 web pages for keyword “work at home”. As you can understand I know way. Also, take a look at Google’s results for keyword “home based business”. You will find my other website, www.netincome.gr among first 20 results. How Search Engines determine theme of a web page? Now, let’s see how Search Engines decide which is theme of a web page. To understand analysis below you must have already studied Appendix A and first part of Appendix B of my ebook at http://www.netincome.gr/nm-ebook/ebook.htm. You will find a very simple introduction to basics of HTML language there. Or you can perform a small search on Internet regarding “simple introductions of HTML language”. We will talk about elements of web pages (also called HTML pages). Search Engines analyze “title” metatag, “description” metatag, “keywords” metatag, “alt” tag of images, “word proximity” and “keyword density” of each web page in order to extract theme of this web page. So, if you want theme of your web page to be “home based business”, you have to use this keyword much in your web page. But, have always in mind that web pages are made for humans, not for spiders of Search Engines. Humans are going to read your pages and act upon what they read. So, putting your keyword many times in your page without any logical sense will have as result loss of visitor. Also, Search Engines tend to examine if keyword is a part of a phrase or stands alone. In second case they do not take it in consideration. So, just putting your keyword many times in your web page may hurt your scope. Instead, you have to give content to people. Use your keyword everywhere in your page, but make it appear normally.
Achieving financial freedom with Network Marketing on The Internet - Part 9Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 9 - Time to create - Create content of pages that will contain reciprocal links. Are there going to be other pages in your website? Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 8 - Create your home page”, I have guided you in creating your home page properly. In this article I will teach you how to create properly pages that will contain reciprocal links. The structure of links pages – The Links Index page – The Links pages 1. The structure of links pages I have to make clear to you that you will have to create at least 200 reciprocal links in order your website to be considered as important and appear in listings of major Search Engines. It is not a good idea to place all reciprocal links in one page. There are two disadvantages in approaching reciprocal link issue. First, a single page containing links to many other web pages may have one theme. In this case links to other web pages with theme other than one of this page, will not help to relevance of these pages. Also, getting a link of a web page that has 200 other outgoing links won’t help importance of a web page at all. So, there are going to be web masters that won’t accept reciprocal links requests from you, if they will see a single links page with many-many links. To be professional and get recognized as one, you have to create a structure of pages where reciprocal links will be placed. You have to create a page for every theme, similar to theme of your website. For example, if theme of your website is “work at home opportunities”, you have to create a page to add links to websites with “work at home business” as their theme. You have to create a page to add links to websites with “work at home job” as their theme. You have to create a page to add links to websites with “work at home opportunity” as their theme. You have to create a page to add links to websites with “work at home resources” as their theme. Other themes to create pages for them are “home business opportunity” or “home business opportunities”, “home based business opportunity” or “home based business opportunities”, “earn money”, “make money” and others. 2. The “Links Index” page Also you have to create one or more pages for links to web sites with “miscellaneous” themes. Then you will have to create a web page that will link to these pages, A “Links Directory” page or a “Links Index” page. Take a look at my structure of reciprocal links at http://www.computer-work-at-home-job.com/links.htm As you can see I use 14 pages, where I place links to web sites that request reciprocal links. 3. The Links pages Go to http://www.computer-work-at-home-job.com/links-work-at-home-resources.htm. It is address of page where I place links to websites with “work at home resources” as their theme. One more element is needed to complete structure of links in your websites. It is information that a webmaster needs from you in order to place in his links pages a link to your website, before requesting a reciprocal link from you. In your “Links – Index” page or in a separated page, easily accessed from your home page, you have to place this information. It is linking information of your “home page”. This information consists of: