Achieving financial freedom with Network Marketing on The Internet - Part 17Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 17 - Here they are! – Welcome dear visitors! – Convert them into customers and co-workers Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 16 – Time to analyze - Measure your progress”, I have presented you three solutions, free and low-cost, to measure results of your work. In this article I will talk to you about your first visitors. You have to be prepared for them. Your first visitors - Where do they come from? Even from first days of beginning of your link exchange campaign, you will start receiving visitors. They will be coming to your website from reciprocal links in web pages of your link partners. Also, if you have placed paid links in websites of similar theme, more visitors will be coming from there also. Later, when your website will be indexed and will start appearing in listings of Search Engines, this number of visitors will be increasing every month (assuming that you keep working with your link popularity). Who are they? They are people in search of your theme or a similar one (work at home jobs, home based business opportunities etc). If your link popularity is focused to websites of same or similar theme, then most of these people, either they come from other websites that link to yours or they come from search engines, they will be interested in what you have to offer to them. Most of them are browsing your web pages for first time. But, if you offer useful content and you add new or refresh it regularly, you will start receiving recurrent visitors. Many of them will become your clients. We will see later in this series of articles ways to bring your visitors back or profit something out of their visit to your website, even if they do not become your customers or they do not join your Network Marketing group (this profit can be their email address, subscription to your newsletter etc). The “conversion rate” Depending on quality of presentation of your offer in your home page, some of them will decide to become your customers, to “buy” product that you advertise in your home page. In our business product is opportunity to create and promote a successful home based business on Internet. Also, Network Marketing company that you make part of has products and services that you may advertise in your web pages. There will be visitors who will decide to purchase a product or service from your company. If you make it to refer to your company 1 out of 10 visitors, then you must be very content - 10% is a very good conversion rate. Your first affiliates Why did they choose you as there referrer? There are big chances that some of your visitors, who will decide to join your Network Marketing company as your affiliates, will not even read all context of your home page. Especially if opportunity you are offering is free to join. But many others also, especially people who was involved in a Network Marketing opportunity online or offline previously, will be more careful. They know that joining a Network Marketing company under someone experienced referrer will contribute in their success. For this reason in your home page you must present your self as a person who knows well his job and is ready to help his co-workers to start their businesses properly. These people are to become your best co-workers, if you follow up with them properly.
Achieving financial freedom with Network Marketing on The Internet - Part 3Written by Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 3 - Choose theme of your website – Choose domain name of your website. Introduction This article makes part of a series of 20 articles. The subject of this series is creation and promotion of a website as a cost-effective method to establish a profitable home based business on Internet. In my previous article, “Achieving financial freedom with Network Marketing on The Internet – Part 2 – Search Engines Explained”, I have analyzed several important issues regarding Search Engines and their impact in our business. In this article I will explain to you what to take in consideration when time comes to choose a theme and a domain name for your website. Time for decisions – Choose theme of your website ”How will I choose theme of my web pages?” will be one of questions in your mind. The most popular a keyword is, harder competition. But, they are also keywords less popular, which still get many visitors, enough to help you build your group of co-workers. I have recruited many of my co-workers using keyword “earn money online”. It is getting less than 5,000 visitors every month, but I was getting many visitors from all Search Engines by being listed among first three positions. It is a less popular keyword. For this reason competition is not so hard and I find it easier to keep my good position. This way I still get many well-targeted visitors. A good percentage of them become my co-workers. From this keyword I recruited two of my personal Group Leaders. I would suggest that you choose a less popular keyword to start with. Something like “work at home business opportunity”. Or “Home based business opportunity”. This way, following my instructions, you will make it to appear in first positions of listings for these keywords in a few months of work. And you will start receiving a good number of visitors. Then, month-by-month, if you keep working hard, your web page will start appearing in listings for stronger themes, “work at home business”, “work at home” and “home based business”. I suggest you use Overture’s term suggestion tool at http://www.overture.com to examine popularity of each keyword. To reach this tool click on “Advertiser Center” at right top part of home page and then click on “Search Term Suggestion Tool” option, found under section “Tools”. A new window will open. Insert on “Get suggestions for:” box keyword “work at home opportunity”. You will see how many times this keyword was searched last month (its popularity), but not only this. You will also see popularity of relative minor keywords. Minor keywords are those who contain a major keyword, like “work at home opportunity”. Then you can select some of these keywords and search for these keywords in Google, in order to measure competition. This way you can pick a keyword that has not much popularity and for this reason also has less competition. You can make it to appear in first positions of listings of Search Engines for this keyword soon. In our example a good keyword to start is “work at home business opportunity”. You can use this as theme of your website. This way you can also head to major keyword “work at home business” and if you become really good, you can go for a good position for much more difficult “work at home”. Also, you can use freeware tool offered at http://www.goodkeywords.com to determine best keywords, those with good popularity and lower competition. Have in mind that your major keyword must be one of “work at home”, ”home business” or “home based business”. Time for decisions – Choose domain name of your website I will assume that you have decided to use “work at home business opportunity” as your keyword. Now you need to find proper domain name for your website and register it. The ideal domain name would have been www.work-at-home-business-opportunity.com. As you can see this domain name includes keyword. It consists of words in your keyword, separated by dashes. So, when human see your domain name, they can easily understand what it is about. Also some Search Engines will increase relevance of your website for your keyword, since keyword exists even in domain name of your website! To register this domain name you have to go to website of a domain name registrar. This is how these companies are called, registrars. But not all companies are convenient to use. Some of them are expensive. Some others do not offer help in choosing your domain name. What do I mean by “offering help in choosing your domain name”? Well, probably someone else has already registered domain name www.work-at-home-business-opportunity.com. This is natural. Another entrepreneur decided to use it. Most of good, small domain names are already registered. And for this reason a registrar that can help you choose right available domain name effectively is important. I use Godaddy (http://www.godaddy.com) to register my domain names. It is cheap and offers to me options to find a good domain name, in case domain name I want is already taken. To register a domain name for a year costs $6 to $15. The variation of cost has to do with extension of domain name. A “.com” extension costs $9, while a “.ws” extension costs $10.