Accounting for Affiliate Marketers

Written by Charles Waters

If you are an affiliate marketer, then you are in business. Therefore, you should treat it like a business. Keep in mind that Linkshare, Clickbank, Commission Junction and allrepparttar other affiliate marketplaces are going to report your earnings torepparttar 145283 IRS.

Each of them requires that you provide a Social Security Number or EIN number when you apply with them. These numbers are used to report your earnings. Atrepparttar 145284 end ofrepparttar 145285 year, you'll receive a 1099 form which isrepparttar 145286 IRS earnings document given to Independent Contractors.

Since you have to pay taxes on your income, you should take care to make sure that your income is properly calculate. Remember, gross adjusted income is going to berepparttar 145287 total amount that you earned - your expenses. For this reason, you really need to keep track of all of your affiliate marketing expenses.

Keep receipts and track allrepparttar 145288 following:

* Web Hosting Costs

* Affiliate marketing tools (such as your WordTracker membership fees,repparttar 145289 cost of products like Adwords Analyzer, etc.)

* Any PPC advertising that you purchase.

Don't do as I have been prone to do and wait tilrepparttar 145290 end ofrepparttar 145291 year before you start putting these numbers together. You'll forget many and you won't be able to gain access to others.

For example, with PPC advertising, Google seems to keep records online forever. Great. But Overture only keepsrepparttar 145292 last 90 days and you can't - I repeat - You CAN'T get those records older than 90 days. (Ask me how I know :(

Seven Marketing Questions You should ask before you get a 10 Year Old to build Your Website

Written by Greg Chapman

Copyright 2005 Empower Business Solutions

Google tells us there are 4 billion websites- almost one for everyone onrepparttar planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” seriously? It ain’t going to happen, unless you stand out. So do you think your 10 year old nephew who can code html (which I believe they now learn in pre-school, just after they have donerepparttar 145282 alphabet) is going to make your siterepparttar 145283 next eBay? Let me give you a few questions to ask yourself before you double his pocket money.

1. What isrepparttar 145284 purpose of your website? In business, there are three main types of websites: •the brochure site •the lead generator site •the online shop

The brochure site is an online support to your offline marketing. You will refer to it in your ads, because you pay for ads byrepparttar 145285 square inch, and acres are cheap onrepparttar 145286 internet. You will refer to it in your Yellow Pages ads, your business cards and your brochures. An online presence will give you a credibility that your competitors without a website (getting fewer every day) don’t have. But inrepparttar 145287 end it is just an online version of a tri-fold a printer might do for you. There is nothing wrong with a brochure site, if this is all you want in your marketing plan.

The next step up is a lead generator site. Unlike a brochure site, you want it to generate business on its own. You want people to find your site while browsing onrepparttar 145288 internet, and having seen your site, feel compelled to call or email you. After that contact is made, hopefully a sale will follow.

The last option is that your website is a storefront where visitors to your site can actually purchase products and services. In other words, after finding your site, and viewing your content, they are compelled to “click here” to make a purchase.

There is a fourth type of website-repparttar 145289 vanity site. But financial rewards are rarely connected to this type of site.

Of course a website may be a mixture of these three (or four) types, but unless you have defined your business model,repparttar 145290 purpose of your site, it will be a waste of electrons.

2. How will people find your site? You already know there are 4 billion sites, sorepparttar 145291 likelihood that a buyer will find it by chance are somewhat remote. And if you calculatedrepparttar 145292 cost per lead on that basis, you would never build such a site. Your business website exists only for one purpose, to make you money- irrespective ofrepparttar 145293 business model. It must pay its way. So if no-one visited your site, why would you pay for it to exist?

Therefore, you must have a strategy to ensure people know your site exists and that there is a reason they should visit it. How can you do that? There are two basic strategies, offline and online.

An offline strategy is based on all your offline marketing- ie advertising, public relations, networking and cold calling. In every case you would refer leads to your website where they can find out more about what you can do for them, and why they should choose you. Your website would build on your offline promotions giving further details of your service, educating your customer and creating credibility for your business.

An online strategy will be built around visibility. The key elements of this are: •Search Engine Optimisation •A strategy to get links to your website •Online advertising

3. What are you going to do to make visitors linger at your site? The average website visit is 68 seconds. How many widgets do you expect to sell in that time? You must have a strategy to make people linger at your site, get to know you and seerepparttar 145294 value you can give them.

The three secrets for making people linger are CONTENT, CONTENT, CONTENT.

Cont'd on page 2 ==> © 2005
Terms of Use