We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.Insider trading, stock manipulation, corporate downsizings: all seem commonplace.
As a result, many businesses are revising their long-term plans to a short-term focus.
So, how does your business fit into this economic climate? Actually, as a small business, you're in a pretty good spot.
When
corporate giants stumble, traditionally it's small and medium- sized businesses that prosper. After all, someone has to fill void and provide desired products and services.
Small businesses can react quickly to change, since they're not hampered by internal layers, decision making by committees, of corporate America.
As a small business owner, you're flexible and can change with times, not be dictated by them.
Opportunities await...just make sure you're covered in following areas:
*Do you have a backend profit stream in place?
Your existing customer list may be called on for double or triple duty, as cost of acquiring new customers continues to rise. Be ready by making sure that you have multiple products lined up. If you're not sure of what to offer next, ask by way of survey, questionnaire, whatever.
Your success shouldn't depend on any one particular item. *Keep Building Your Targeted Opt-In List
Customers do have a lifespan. So you must continue to add to your opt-in 'funnel,' exposing ever greater numbers to your business.
Building an opt-in list is, and will remain, key to long term profits.
*Take Advantage Of Creative Options
There is a lot of opportunity available, if you can think creatively. Seek out or create co-op opportunities, swap ezine ads, create a co-registration opportunity.
