Absolute Top Five Search Engine Marketing Myths Uncovered!

Written by Lee Traupel

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies isrepparttar difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

Big Picture Myth One Search engine ranking leads are not as good as those which originate from other forms of traditional marketing (print, direct mail, PR, etc.) this is absolute hogwash,repparttar 128195 truth is many agencies don't have a clue about s/e ranking, so they push their clients to ignore this form of advertising. They simply don't want to recommend anything they don't understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

We've in fact found justrepparttar 128196 opposite when we've analyzed s/e traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we've analyzedrepparttar 128197 data by tracking leads via a landing page (on a web site) we've discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.

Big Picture Myth Two Effective s/e marketing can be done in house this is rarelyrepparttar 128198 case,repparttar 128199 sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don't understandrepparttar 128200 basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don't submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and repparttar 128201 hundreds of second tier directories.

Most companies delegaterepparttar 128202 s/e submissions torepparttar 128203 webmaster or web site development staff and they just don't haverepparttar 128204 time to understandrepparttar 128205 daunting complexities required to generate page 1-3 rankings - or to stay abreast ofrepparttar 128206 shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companiesrepparttar 128207 s/e ranking is added torepparttar 128208 over worked webmaster's tasks purely as an afterthought as opposed to being addressed formally byrepparttar 128209 marketing department, with dedicated personnel and a budget.

How to get Website's Ranking Hammered by Google

Written by MikeNew.net

You keep hearing about how to get better rankings at Google, right? Well, now it's time to hear a few reasons why Google will penalize your site's rankings. Take heed, or your own site may suffer.

This list is by no means comprehensive, but I assure you that Google will give your site search-engine rankings a cumulative beating forrepparttar following things:

1. Submission. What the...?! Submission?! Yes. Direct submission of your site's URL to Google will result in a small penalty to your ranking. That means that every month from now on, when you would normally be faithfully submitting your site to Google, kick yourself instead. It's okay to submit your site once, but there's no need to do it again.

Here's how to get around that little bump inrepparttar 128194 road if you've got new content you really, really want Google to see sooner than later: Submit a page from a different site. Let's call your site "site A." What you'll do instead is submit site B, which links to your site, site A. That way,repparttar 128195 Google spider will give a small penalty to site B, and think it discovered site A on its own, which will result in a boost to site A, at least no penalty to site A. Follow?

2. Fail to buy Google adwords. This one is simple. If you're not willing to spend a little dough, you're not willing to do what it takes to get torepparttar 128196 top of Google. It doesn't take much, either.

Inrepparttar 128197 long run, spending even five dollars at http://adwords.google.com will boost your site's rankings forrepparttar 128198 keyword ads which you purchase. Inexplicable though it may be, it works.

3. Title your pages badly. For example, a page with a title that is too long, or a page with a title which is unrelated torepparttar 128199 content ofrepparttar 128200 page. That's an unpardonable sin at Google.

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