You've heard it said Internet provides a level playing field for businesses.
What exactly does that mean, do you know?
Well, I'll tell you. What it means is that you are literally as good as what people perceive you to be. Now, that's true offline as well, but online there is less of you available to be perceived.
For instance, there is no way to judge me by my looks through my ezine. There's no way to judge my wealth by my clothes, my house, or my car either, since you can't see them. Literally all you have to go by is my words and what I do.
What a wonderful way to exist in world, huh?
I mean, for all you know I'm running my business from state penitentiary by sneaking into warden's office at night and last October when I disappeared for 4 days it was not because my phone connection was out, but because I was sent to solitary confinement for complaining a little too hard about that pile of green lead shot kitchen tried to pass off as peas.
Um, anyway. Of course, if I was in prison, I wouldn't tell you. That way, I could still appear to be an upstanding, trustworthy individual you'd be happy to do business with. Instead, I'd just present to you perfect business man image, customized to whatever that means to you, of course.
The other thing meant by Internet being a level playing field has to do with fact that starting an Internet business is inexpensive, especially when compared to traditional business, and therefore open to anyone who wants to try their hand at it.