About Your Copyright

Written by Susan Dunn, MA, Marketing Coach

Withrepparttar easy access ofrepparttar 108107 Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else’s work.


According torepparttar 108108 U. S. Copyright Office, a copyright is “a form of protection provided byrepparttar 108109 laws ofrepparttar 108110 United States (title 17, U. S. Code) torepparttar 108111 authors of ‘original works of authorship,’ including literary, dramatic, musical, artistic, and certain other intellectual works.” You can see it’s a broad definition. One ofrepparttar 108112 most important things to note is that it’s a misconception that you must use a copyright notice on your work, or see one on someone else’s for it to be copyrighted. This was required at one time, but is no longer. So, just because you’re looking at someone’s Internet course, or reading an article they wrote, and it doesn’t have a copyright notice on it – either onrepparttar 108113 Internet or hard copy – doesn’t mean it isn’t copyrighted. In fact it is copyrightedrepparttar 108114 minute it takes tangible form. This has two ramifications. First of all, it’s still good to userepparttar 108115 copyright notice on your work, i.e., ©. You can make this by going to “Insert” then “symbol” then “special characters” then click onrepparttar 108116 © symbol and then “Insert” and then “close.” Of in a word document, simply type this – ( c ) (without spaces between) and it will automatically convert torepparttar 108117 © symbol.

Writing direct mail that really, really works

Written by Julia Hyde

So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products orrepparttar idea thatrepparttar 108106 humane society orrepparttar 108107 Alzheimer’s association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes.

Whatever it is you are selling, you need to letrepparttar 108108 right people know you’re selling it. And one ofrepparttar 108109 most effective ways of doing that is through direct mail.

Direct mail works best if you knowrepparttar 108110 type of person who buys your product or service. For instance, if you sell to building contractors or pet owners you can get a targeted, personal message to them quickly.

What’s more, computers make it possible for small businesses to produce professional looking mailings at a very attractive price. They make it possible to select names from mailing lists by demographic classification, frequency of purchase or by amount of purchase. Computers allow every letter in a mailing to includerepparttar 108111 name ofrepparttar 108112 addressee, not justrepparttar 108113 salutation but several times throughoutrepparttar 108114 body ofrepparttar 108115 letter.

Here’s some tips that will help you make your campaign more effective…

Always include a letter in your mailing

This may sound obvious but many mailings only contain a brochure. This is a mistake. There’s a saying “Brochures are sent by companies, letters are sent by people.” You need a letter because a letter is personal. And because letters persuade people to buy.

Get your letterhead right

What paper, layout and design you use are very important. I recommend you steer clear of official company letterhead and design something more appropriate to your message. If you want people to telephone, make your phone number stand out. If you want them to visit your web site, dorepparttar 108116 same. Your address is less important because even if you want people to reply by mail they’ll expect a reply paid envelope. Don’t put fax and telephone together – it’s confusing for people. Avoid using telephone numbers using letters such as, 1-800-OUR SHOP. If you absolutely must use this type of number make sure you placerepparttar 108117 numeric number close by.

Write long letters

Most people don’t want to write long letters, they worry they’ll sound rambling, or they think long letters don’t sell. But a long letter serves a purpose. If your prospect is going to buy your product, or contribute to your cause, he needs a lot of information. A short letter can’t hope to give him enough information to consider making a purchase.

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