Business web sites are not just like any other sites. Companies make them to reach a lot of prospective customers around
world.Some times people forgot a lot of good things their business web sites should have. Today in this short article I list and explain ten things every business Web site should have. There might be more than these ten things but I find them to be most important ones for every business Web site to have.All right folks, I guess that is enough talk so lets get down into topic ....shall we? OK then here they come1 Detailed About Us Page.
You might say there is nothing about us but this page is very important.You should have it on your business web site and write detailed information in it. You should write about your company background, when you started it, who started it , contact information at end of page and if possible pictures and names of your company workers/managers etc.
People want to learn more about your company before they can do business with you .Sometimes when I visit a site selling something online first thing I do when it loads is to search for About Us page and if I find a link I click on it to I can learn more about company selling products I'm interested in but I don't find a About Us page or find it no having a lot of information then what I do is just close site and leave .
By having this page on your business web site you avoid a lot of emails and questions to be sent to your email because potential customers will find answers to their questions on it instead of sending an email to you and asking those questions in same time waiting a reply from you so if you don't have one on your business web site then it is time to make one :) .
2 Detailed Contact Us Page.
This is another important page. In this page you should provide all ways your current and potential customers can contact your company, don't leave anything. Customers and potential customers want to be able to contact your company by email, mail, telephone and fax etc. There are some people who would rather phone you than to send an email to you because they just want to get quick answers instead of waiting them from you . For that reason make sure you have a detailed contact us page on your business web site.
3 A News Page.
People want to know news about your company so you should have a news page containing news when your company started and its latest news.Try to organize it by year and month so it can be found and navigated easily .
4 Page Titles.
This is also important . Yo should have have detailed and descriptive page titles on your business web site . I visited many web sites which most of their page's titles had Untitled Document and NewPage1. As you can see it is not professional to have such titles on a business web site
Great page titles help your site and your business in search engines as some SEO(Search Engine Optimization) experts said a catchy title is better than a one that isn't so a good way to make a good title is like this companyname.com-page name e.g. Kooshin.com - About Us or About Kooshin.com etc. These are just simple examples and I'm sure there are many other ways that you can make a catchy page title.
I use this for my site and sites of my web design clients .Just open any search engine web site and type something to see search results .....I'm sure you see keyword you searched being title of every page that is in search results.So give a lot of attention to your business web site's page titles.
5 Page Names.
The page names are also important as page titles. They should be descriptive for example you can name about us page as aboutus.htm or combine company name and page name like this aboutcompanyname.htm so it takes its part in search engine optimization .For that reason you should give page names and page titles a lot of attention because they simply work together and are good for your web site.
6 Web Site Language.
Business web sites should have clear language no matter what language you use for your site it should be plain , very easy to understand and if you use abbreviations then make sure to explain and write what they stand for .I have seen business web sites using slang throughout site.
