About Doorway Pages

Written by Rajesh. V. Tavakari

So how do you position your web site atrepparttar top of search engine results ? Use doorway pages. Doorway pages, also known as entry or bridge pages, are Web pages designed specifically to rank highly onrepparttar 128185 unique ranking algorithms of each search engine.

The two best things about using doorway pages is that they cost far less than other promotional tools such as banner ads, and they work better when properly designed.

To put it simple, a doorway page is created usingrepparttar 128186 kind of text statistics and factors that make a page rank highly on a particular engine for a particular keyword or phrase.

A doorway is designed forrepparttar 128187 search engines, to makerepparttar 128188 search engines "happy". The doorway page then links to your main site and takes your visitors there. A web site is designed for people, to make people "happy", to fill a need, make money, whatever.

However, what is good for people is not always good forrepparttar 128189 search engine. If, for example, you have a web site that has a lot of graphics and hardly any text, or one that runs on a database and creates dynamically generated pages, or one that is in a highly competitive area, or even one that deals with a wide variety of general topics, chances are that your pages will rank very poorly on search engine rankings.

This creates a serious dilemma: how to make web pages that are both pleasing, useful, and logical to humans, and atrepparttar 128190 same time super-friendly to search engines.

For more information on Doorway pages read my article : Doorway Pages.

Usually, a page that ranks well on one engine may not rank well on other engines. Assuming that you want to make sure that you are ranked highly onrepparttar 128191 five top engines (AltaVista, HotBot, Lycos, Infoseek and Excite Yahoo does not accept doorway pages), you have to make five versions of each doorway page, each optimized for a particular engine.

What goes intorepparttar 128192 making of a doorway page?

First, you have to know that ranking criteria varies from search engine to search engine. Most evaluaterepparttar 128193 placement of keywords or keyword phrases on various parts of your pages based simultaneously on all these criteria:

1.Prominence ofrepparttar 128194 keyword searched how early in a page a keyword appears.

2. Frequency ofrepparttar 128195 keyword searched number of timesrepparttar 128196 keyword appears. Be careful about this. Simply repeatingrepparttar 128197 keyword will not work because grammatical structure and keyword weight also plays a role.

3. Site Popularity a few search engines consider how popular your site is when ranking.

4. "Weight" ofrepparttar 128198 keyword that isrepparttar 128199 ratio of keywords to all other words. Each search engine has a threshold. If your page crosses that threshold,repparttar 128200 engine labels it as Spam and ignores it.

Why Links to Your Site Matter to the Search Engines (and What You Can Do About It!)

Written by Scott T. Smith

The number of other sites that link to your Web site is highly important today to these major search engines: Alta Vista, Excite, HotBot, InfoSeek, Lycos, and WebCrawler. If you have lots of sites linking to yours, your site is considered 'relevant', significant and deserving of a top 10-30 rank.

If you don't have many links...

You've got to be concerned about this NOW. The Internet is becoming increasingly competitive, and atrepparttar same time is swelling in size. Search engines are continually refiningrepparttar 128184 way they determine top Web site positioning, but count on this:

Link relevancy -repparttar 128185 number of sites linking to yours - will play an increasingly important role. There are three key ways you can generate links to your site:

1. Develop Your Content

If you make it worthwhile to link to your site, 'they will come'. According to Forrester Research, continually adding high-quality content accounts for up to 75% of repeat visitors to your site. Creating a resource area for people and encouraging them to link to your site will generate a certain number of links back to you.

2. Be Proactive: Ask For Links

Find sites that reachrepparttar 128186 same audience you do, and ask each individual Webmaster for a link. Obviously, this will work only if you are not a direct competitor of theirs, AND you offer something of genuine value which they don't already have on their site. Carefully tailor each request you make torepparttar 128187 individual site, and indicate on which page ofrepparttar 128188 site you feel your link belongs.

Obviously, these two steps are very labor-intensive, painstaking and will eat up considerable time, which is whyrepparttar 128189 third way to generate links to your site is an excellent (and quick!) option.

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