A single email is never enough

Written by JD Burson


A single email is never enough By JD Burson - 02/17/03

“Repetition isrepparttar key to advertising (marketing)”. Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.

Jason, nowrepparttar 121093 owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a full ad campaign. Jason told him thatrepparttar 121094 consumer needs to be “hit” withrepparttar 121095 marketing message repeatedly in order for them to take inrepparttar 121096 message, understand it, and take action.

This also applies to email marketing. A very small percentage of people will respond immediately while others need to see your message a number of times before they even think about responding to your offer.

It has been said that nearly 70% ofrepparttar 121097 market is made up of those people who take their time, shop around, and need to see offers more than a few times before giving them any consideration.

Therefore, your goal is to effectively reach, persuade, and motivate this large segment…which is nearly impossible to do with a single mailing. Repeating your marketing message is essential to attract this all important group.

Statistics have shown thatrepparttar 121098 majority of sales occur inrepparttar 121099 follow-up process. However, you’ll need to do so in a timely, consistent, and convincing manner.

Why Most Goal Setting Programs Are Doomed to Failure

Written by Stuart A Lichtman


Have you ever read a book or seen a movie that featuredrepparttar medieval punishment whererepparttar 121092 offender had each of their arms and legs roped to a horse and thenrepparttar 121093 horses were whipped to a frenzy, pulling in opposite directions untilrepparttar 121094 offender was ripped into pieces?

Not nice.

But that's pretty much what we do to ourselves when we use a traditional goal setting program.

Of courserepparttar 121095 results aren't quite as bloody but they are as grisly: failure, stress, let down, headaches, insomnia, etc.

Instead of four horses pulling frantically in four different directions, we usually have four major parts of our brains doingrepparttar 121096 same thing.

Those four parts are:

-repparttar 121097 left brain -repparttar 121098 right brain -repparttar 121099 midbrain -repparttar 121100 brainstem.

And each of these parts controls a major aspect of us.

The left brain is responsible for our conscious awareness and our thoughts.

The right brain is responsible for our creativity, all sorts of rhythmic behavior, putting together memory into useable chunks, etc. And it does what it's always done in a particular situation.

The midbrain is responsible for our emotional energy -repparttar 121101 energy that powers us in getting things done and in creating memories. And it does what it's always done in a particular situation.

The brainstem is responsible for physical stimulus-response, for jerking our hand away from a hot stove, for hittingrepparttar 121102 tennis ball, for jerking our car away from an intruding other driver. And it does what it's always done in a particular situation.

When these four parts aren't in agreement on an objective and how to achieve it, failure is almost certain.

And that'srepparttar 121103 case with traditional goal setting systems because they deal with only one of those parts,repparttar 121104 conscious mind.

It's something like asking someone who speaks only English, another only French, another only Japanese and another only Russian to perform a job that requires a high level of coordination amongrepparttar 121105 four of them to be successful.

The result is chaos, something likerepparttar 121106 old silent movies.

Or like a football team where each player is running a different play.

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