There are really only two major and really important things you need to do to run a wildly successful e-commerce web site.
If you do not have these two, it really doesnít matter what else you have or do, your web site is guaranteed to fail. On other hand if you do have these two and nothing else, your chances of success are still very high. Thatís how important these two very important qualities are.
a)You will need a reliable and efficient web host. Many web site owners tend to ignore this fact and yet there is mounting evidence that many web site hosts who do not offer services that are of a good enough quality are stifling some really good web sites.
No matter how good a job you do marketing your web site and spreading word out there, it will all come to naught if people canít access your site. And this is exactly what happens a lot of times when you donít have a good host.
The horror stories told by those who did not select their host carefully are many. Some hosting businesses oversell and end up hosting twice number of sites their resources can realistically allow them to host. Others, in an effort to cut down costs, use sub-standard Network, hardware and operating systems. Others still, are just plain incompetent. The result is that your site will be down too frequently and for prolonged periods. Valuable hard won traffic will miss you, and you can be sure that they wonít come back again later.