A new Web Marketing ROI Calculator - Part 2

Written by Robin Nobles

(Continued from Part 1 -- an interview with Chris Genge about KeywordTool.)

Question: What if you have a lot of clients?

Chris: "Each client would have their own account. You would want to keeprepparttar information separate and private. You can have multiple accounts under your main account. There is no limit torepparttar 128336 number of accounts orrepparttar 128337 number of domains you monitor. Each account does require a separate license though."

Question: What do you mean by a separate license?

Chris: "Pricing for KeywordTool is based on a license fee and a click-tracking fee."

Question: So if you userepparttar 128338 tool for multiple domains/accounts, you'd have to purchase it separately for each domain/account?

Chris, "Yes, you can run all your accounts under your main account, but they are purchased separately."

Question: Is there a special setup fee forrepparttar 128339 main account?

Chris: "No setup fee. The set up takes about 20 minutes and just requires adding a small JavaScript intorepparttar 128340 head of your entry pages and a small piece of code into your conversion page. Then it goes live right away and starts gathering info."

Question: How much doesrepparttar 128341 service cost?

Chris: "The service usually runs from about $200/month per account and up depending on how many search engine related clicks you are getting per month. There are several examples of pricing at: http://keywordtool.net/pricing.asp."

Question: If I have 20 clients now, what wouldrepparttar 128342 cost be per month?

Chris: "The first client is $150; 2-5 clients is $135 each up to 20. All clients after 20 are $60 each. It's progressive pricing."

Question: If I start with three clients, then add two more later on, doesrepparttar 128343 total subscription rate get adjusted to 5 clients, etc.?

Chris: "Yes."

Question: If it uses JavaScript and someone has their JavaScript disabled, they wouldn't be counted? Is it a cookie? What if someone has cookies disabled?

Part 2: 5 More Pay Per Click Tips

Written by Richard Baker

Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way.

Overrepparttar last 3 years we have seen a growth inrepparttar 128335 Pay-Per-Click (PPC) Search Engine model. This was initially fashioned by Overture, but has quickly been followed by a whole host of Pay Per Clicks.

The concept is extremely simple. You bid on words that surfers who would be interested in your website's content would use to search on. For example, if your website was about gardening...you may bid onrepparttar 128336 words "garden care" or "lawn care" etc. When someone searches onrepparttar 128337 words "garden care",repparttar 128338 search results are returned inrepparttar 128339 order ofrepparttar 128340 bids placed; so a website with a 60 cents bid would rank higher than one for 55 cents and so on.

Obviously, you will want to make sensible bids that your business can sustain. The best way to know what is affordable is to look at your website stats of visitors against your sales. If your profit last month was $1,000 and you had 400 unique visitors your profit per visitor (PPV) would be $2.50. If you had 20000 unique visitors your PPV would drop to $0.50. This is a rule of thumb as not all visitors are equal - some visitors are more qualified than others and visitors from PPC Search Engines are oftenrepparttar 128341 most qualified around. these Pay Per Click tips will help you.

PPC Search Engines arerepparttar 128342 best valuable advertising currently available. If you write a good website and expert title and descriptions with your listings, qualifying your visitors is a relatively direct task. How can you makerepparttar 128343 most of PPC search engines...great question and here are 5 more excellent tips!

1. Watch for Bidding Gaps What'srepparttar 128344 point in bidding 25 cents for position 1 when 12 cents will do? Not a lot isrepparttar 128345 answer, but I see it every day. In factrepparttar 128346 worse gap I saw was $11 when $1.03 would do. Make surerepparttar 128347 bid you make is sensible by closing bidding gaps. You can save a considerable amount of money by closing those bidding gaps. In fact this can save (or stretch) your budget by up to 70%.

2. Premium Listing...as easy as 1,2,3 PPC Search Engines often engage in alliances with "free" search engines so results are displayed across a "family" of search engines. As of writing this, Overture had numerous alliances, including with Alta Vista, Ask and Yahoo!. The catch is you need to show up inrepparttar 128348 top 3 on Overture to be displayed on other search engines. You only pay for clicks directly withrepparttar 128349 Pay Per Clicks you go with, so allrepparttar 128350 other clicks from Yahoo! or Alta Vista etc. are free. Consider it a bonus.

Cont'd on page 2 ==>
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