A new Web Marketing ROI Calculator - Part 1

Written by Robin Nobles

Inrepparttar beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work "smarter," we began to take note of how those top 10's were actually converting to traffic and sales.

After all, in any marketing campaign,repparttar 128338 true bottom line should be your ROI,repparttar 128339 return on your investment. That's how you'll know if your marketing efforts are really working, or if you need to go back torepparttar 128340 drawing board and try something new.

Recently, I was introduced to a new ROI calculating service called KeywordTool. It covers both pay-per-click engines and regular engine results.

To writerepparttar 128341 article, I interviewed Chris Genge of KeywordTool (http://www.keywordtool.net), and he took me on a tour ofrepparttar 128342 service itself.

Question: Please explain what KeywordTool is and what it really does.

Chris: "Deciding which keywords best suit each Web site and which ones specifically will generate sales/conversions is perhapsrepparttar 128343 toughest job in SEO. Tools like Word Tracker are a great help in narrowing down keyword selection, but then what?

"Inrepparttar 128344 past, decisions were not based on facts but mostly speculation. This gave people no alternative but to promote or bid on larger keyword groups. We used a shotgun approach in hopes of increasing sales, with no way of telling which keywords were adding to our bottom line!

"A common saying in advertising is: `In any good campaign, 50% of all advertising dollars are wasted, but which 50%?' KeywordTool can answer this question for keyword promotion campaigns.

"KeywordTool's tracking service tracksrepparttar 128345 conversion or sales performance of keywords on search and pay- per-click engines, showing which keyword phrases are actually converting into customers and from which search engines. It is not a visitor tracker; instead, it determines keyword performance.

"With this keyword referral/conversion rate information, one can then fine tune their keyword choices and streamline promotion and bidding expenses to increase efficiency, sales, and profits, or in other words...the bottom line.

"KeywordTool is an online service that gathers information about your Web site referrals and sales/conversions. Using your private user name and password, you can then accessrepparttar 128346 stats so you can reviewrepparttar 128347 information and make informed decisions about how to continue your online promotion.

"KeywordTool is designed for use with SEO and Pay-Per- Click (PPC) campaigns. It's well suited for both."

Question: Is there a way that we can see a demo of howrepparttar 128348 service really works?

Chris: "Go to http://www.keywordtool.net Atrepparttar 128349 top ofrepparttar 128350 page, you will seerepparttar 128351 log in. Userepparttar 128352 username of "keywordtool" and password of "demo" to accessrepparttar 128353 demo.

"The first page isrepparttar 128354 list of search engines that have sent referrals torepparttar 128355 specific Web site you wish to have monitored. Only search engines that have sent a referral will appear onrepparttar 128356 listed sites. New search engines will appear as referrals are sent.

"The `Create details' or `Edit details' inrepparttar 128357 first column is where you would click to configure your search engine settings. This is where you tell KeywordTool what your average cost per click is for each search engine you want to calculate. This can be filled out after some data has been gathered.

"The search engine column isrepparttar 128358 list of only those search engines that have referred visitors to your Web site. You will notice that KeywordTool will also differentiate between regions for those search engines that are regionalized.

"The Column marked "Clicks" tells yourepparttar 128359 total number of referrals sent by each SE.

Google And Duplicate Content

Written by Richard Lowe

I've been followingrepparttar discussion about Google and mirrored information for some time. It is "common knowledge" that Google penalizes page rank when it determines that content is duplicated somewhere else. In fact, I've read many experts stating that there should be no duplicate domain names and no duplicate content anywhere.

Onrepparttar 128337 face of itrepparttar 128338 arguments appear to be sound. Google obviously has several billion pages in it's database and could, it appears, easily determine if content is duplicated. It also seems, again onrepparttar 128339 face of it, that it's reasonable to check for duplicate content, as this isrepparttar 128340 "mark of a spammer" and not necessary onrepparttar 128341 web with hyperlinking available. At least, this isrepparttar 128342 common wisdom.

However, sometimes what seems reasonable and possible is not: not by a long shot.

Let's begin withrepparttar 128343 technical side of things. You've got domain x and domain y with exactlyrepparttar 128344 same content. How on earth would Google be able to figure that out? Let's say Google had 3 billion pages in it's database. To compare every page to every page would be an enormous task - quadrillions of comparisons.

Now, if site x had page "page1" which linked to site y which also had "page1", then it would be possible for Google to determinerepparttar 128345 duplicate content. Conceivably, it could check this out.

Not only isrepparttar 128346 task enormous, butrepparttar 128347 benefit is so tiny as to be insignificant. Duplicate content does not imply in any way shape or form spamming. In actual fact, a duplicate site is generally going to lower page rank of BOTH sites. Instead of having 100 links to one site, there will presumably be 50 links to one and 50 to another. This would tend (all things being equal) to lowerrepparttar 128348 page ranking of both sites. So Google gains nothing by this incredible expenditure of resources.

There are several reasons for duplicate content which have nothing to do with spamming. Sometimesrepparttar 128349 content is actually duplicated, and sometimes it's just that there are several different domains (at leastrepparttar 128350 www and non-www versions) for repparttar 128351 same website

Mirroring a site for load balancing - This is very common. The purpose is to split uprepparttar 128352 traffic between two copies ofrepparttar 128353 site.

Mirroring for region - Sometimes site mirroring is done simply to make it more efficient onrepparttar 128354 internet backbone itself. You might put an identical copy of a site in Europe, for example, to reduce traffic acrossrepparttar 128355 Atlantic, which should make it faster in European countries.

Viral marketing - It's extremely common to allow other sites to republish articles in return for a link.

Different domain names - Sometimes a site might be referenced on many different domain names. You might want to allowrepparttar 128356 .com, .net and .org versions ofrepparttar 128357 name to all workrepparttar 128358 same, you might allow for common misspellings or you might cover different keywords (sewing-tips and sewing-secrets are examples of possible combinations).

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