A lunchtime lesson on print advertising

Written by Gary Watson, GW Copywriting Services

I promise you’ll be able to finish this article before you finishrepparttar first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.

Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics ofrepparttar 136402 century past are still with us. And despiterepparttar 136403 ubiquity of commercials on radio and TV; despiterepparttar 136404 onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising.

There’s something aboutrepparttar 136405 readiness,repparttar 136406 handiness,repparttar 136407 heft and feel of a magazine or a newspaper that appeals torepparttar 136408 nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they’re displaying something we specifically asked to see.

But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don’t mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from allrepparttar 136409 dull gray type we’ve been slogging through. Why? Because – let’s face it – a really good ad is a delight to behold.

Been Hiding Your e-Light Under a Bushel Basket?

Written by Bill Vannot

Copyright © Bill Vannot - All Rights Reserved



In sales, do you realize that modesty will get you nowhere? If you like to eat, feed your family and pay your bills, you better have boldness on your side. In sales, we aren't ofrepparttar opinion thatrepparttar 136337 meek will inheritrepparttar 136338 earth.

Constant meekness will only get you a top spot in a food stamp line! Of course, you must be truthful when you boast. That's just good old common sense. Never brag if you don't haverepparttar 136339 facts to back you up. Lying and boastful exaggerations won't get you torepparttar 136340 bank teller or put shoes on your childrens feet.

In Sales, MUM Isn't THE Word!

Sure your Mum probably taught you to be kind and modest. However, women didn't infiltraterepparttar 136341 sales market in droves like they do today. Modesty, whether it's fake or real, is highly incompatible with professional selling. Somewhere inrepparttar 136342 middle isrepparttar 136343 place to be. Boasting comes withrepparttar 136344 sales territory but you'd better be boasting facts not fiction. Customers can read through salespeople like a sturdy pair of reading glasses. Remember your last automobile purchase?

Selling's an Art - Not an Exact Science!

It's best that you err onrepparttar 136345 side of higher sales volume. Onrepparttar 136346 net we look for visitors don't we? Salespeople haverepparttar 136347 unique advantage of being visitors in their customers' world. Let's face it. We don't have to live with our customers, so remember that a bit of fresh air, a cool conversational breeze, or a semi-gale boast, is acceptable, as we blow through our contact lists.

Maybe an enthusiast might bore some people, but he or she never has a dull moment in their own lives. You're not online withrepparttar 136348 customer long enough to bore anyone, so cut loose and allowrepparttar 136349 light inside of you, to shine through.

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