If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from publisher, "Your ad is scheduled to appear in Oct.15 issue."
Now you're thinking that this can't be, because right now it's only Aug.15. "I have to wait 2 months for my ad to come out? No way am I going to wait that long. It won't do me any good 2 months from now."
You could be wrong. Very wrong.
There are several factors to consider here. Number 1 might be fact that ad is FREE! You can't overlook that! Number 2 is that free ads are placed on a 'first come, first served' basis.
Number 3: It's common knowledge that we need to advertise on a continuous basis, not just when we feel like it. That means week after week after week. And planning ahead. Doesn't matter if it's free ads or paid, you have to keep at it, regularly.
So, in our scenario above, let's break it down and see how waiting 10 weeks will benefit you in long run. (It's not as bad as you might think.)
Remember, you placed that ad on Friday, Aug. 11. And on Sat., Aug.12 you got above notice that your ad won't appear until Oct. 15 issue. Here's how you can "catch up."
You placed your ad on Friday, 11th. So, EVERY Friday, you place your ad again. And next Friday, and next. Always on Friday. (NOTE: these days and dates are only for example. You'll naturally have your own ad schedule.)
Now, after waiting 10 weeks, and placing ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. But see what you've gained by placing it every Friday for that 10-week "waiting" period. Your NEXT ad appears on Oct. 22, and next on Oct. 29, and so on. (Again, it's first come, first served.) Sure, you had to wait 10 weeks. But isn't it worth it? Now all ads you've been placing are beginning to appear.