by Anthony L. Davenport ----------------------------------------------------------------

Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.

The reason for this is because Back-end sales, are ultimate way to realize true 'life-time value' of your customers/list. Once someone buys from you, and if their experience with your product is good, then you will have no problems selling to them again and again.

Back end sales will equate to about 75-85% of your overall income. This is how important and powerful this marketing method really is.

But first, to accommodate you if you are totally new to this whole internet marketing thing.

A back-end sale is simply a sale you make from a customer who has purchased from you in past. Meaning, lets say a first time buyer orders your new ebook. You find a way to collect their email address (through your newsletter, or have them fill out a form during order process) so you can eMail them promos in future. Now every time that same customer buys something from your eMail promotions-- --that is a back-end sale, and more profits in your pocket.

As Netrepreneurs, we all know that to acquire our FIRST TIME customers is where majority of our marketing budget goes. We have to some how direct them to our website, persuade them to sign-up for our mailings and entice them with our sales copy to purchase one of our products.

With all this time, money and energy being spent drawing these first time customers to our website and sales copy it's no wonder why you cannot over look power of following up and back-end sales--if you want to make substantial profits.

You see when a prospect finally makes conscious decision to buy from you, then you have succeeded in:

1) Establishing your Credibility to that person

2) Building a mutually beneficial relationship with him/her.

3) (obviously) Closing FIRST sale.

Now after first sale, IF your product or service:

1--Comes with SUPERB customer service (from you)

2--Lives up to your promises and their expectations

3--Is of exceptional quality

4--Offers them great value

Then...

This is time to take ADVANTAGE of this relationship and offer this person more value.

Now since they have bought from you in past and enjoyed product--selling to them again and again will be so much easier than acquiring a totally new FIRST TIME customers.

The reason for this, is because your customer base will already trust you and feel bonded with you on some level.

Are you attracting a large number of prospective customers at lowest possible cost ...and converting maximum number of them into paying customers? It's not very difficult if you follow these 3 simple steps.

Step 1: Control Your Advertising Expense

Look for ways to keep your sales volume growing without increasing your advertising expense. For example:

* Negotiate Price With Advertisers

Many advertisers are willing to negotiate a special discount to keep your business - or to get it away from their competitors. Take initiative when you're placing an ad. Ask for a discount ...or a bigger discount than one already offered.

* Trim Your Ads

Reduce size of your ads so you can run more ads without increasing your total cost. Don't be surprised if some of your short ads generate a bigger response than your long ads. The most effective ad I ever used had only 11 words.

Step 2: Generate Some Unpaid Publicity

Publicity is what you get when someone else promotes (or you get them to promote) your business. It establishes more credibility with prospective customers than advertising ...and it generates sales at a much lower cost.

Start a publicity program for your business - or expand one you already have. Here are 3 simple ways you can use publicity to generate business:

(1) Find something newsworthy about your business. Write about it in a news release and distribute it to publishers.

(2) Contact non-competing businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers.