1.Size according to standards. Always keep to standards. Having a bold, huge banner would look good and attract more attention than any graphic design ever would.

Nevertheless, if everybody is doing it, what would be different about you then? As one designer have said: "I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop." Sticking to standards is quite norm. Some sites would even require you to create your banner according to regular standards of. So it is still better to design your banner this way than to revise it later on.

2. Great content equals great banner. Aside from a great graphic design, your banner should also have content that equals your banner. This must be short, simple, and very direct- something that captures your objective and purpose. Most of all, it should be able to catch attention.

Banner ad contents are made to be direct and short because there is simply not much room for a lengthy discussion of information you want to get across. In addition, not everyone would want to read or try to read what you have written in there. So keep it at a minimum. Don't over-indulge. Get help of your friends and family to come up with what it is you want to say, but in a few words. You might even create a special saying that you could use to identify you from others in your field.

When a file is not prepared correctly… When you go to press and have your media material produced in prints, and find out that file was built incorrectly, then that's time when your graphic designer will cost you money.

Many pre-press operators have complained about having to correct graphic designers work. To have a file prepared incorrectly can have drastic financial and emotional consequences to owner. The time needed to rectify problem can cause major delays and additional expense. This is due to graphic designer's understanding that his job is done when he produces design that you require.

It is therefore necessary for a graphic designer to understand basic principle of what you see on screen may not be same when it comes off press. A designer should know how to correctly build a bleed; check that panels fold correctly; and that color separation is well understood. The list goes on an on. If these issues are not properly addressed, customer will most likely pay for additional costs because a print house or service provider will definitely charge extra for fixing problem.