A good logo vs. a FABULOUS logoWritten by Marsha Maung
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like something anyone else can come up with. A couple of color changes to logo, alteration of logo text is inevitable and then maybe changing alignment of logo here and there….THAT’S IT! $500 per pop!!??
There are lots of reasons why we settle for a normal-looking or good looking logo apart from price. One, it’s easy to change. Two, it’s uncomplicated. Three, logo is simple enough. But let me tell you something about logos. You need a FABULOUS logo….an OUT OF THIS WORLD logo, not just any logo, ok?
The size, precision, text, symbol, color, font, etc all counts towards bringing attention of your potential customers towards your company, your image and your branding. Granted, most of large International companies have pretty simple logos and you’re thinking to yourself….that’s VERDANA font sent at size 12 and that logo is set at Myriad set at size 14……but every single one of those Internationally renowned brands and logos have their own specific fonts and size, specific and exclusive color combinations and every single symbol and icons that are is used together with logo has a meaning.
Exploiting the Keyword „Free“Written by Lil Waldner
Wordtracker Keywords displays regularily most popular keywords. Paris Hilton, Xbox and Google belong to blockbooster-like keywords. The keyword free ranks also always among the most popular keywords.
Free gifts are popular
It is clear, why keyword “free” is so popular. Everybody is hunting for free services and free gifts at internet. The internet has gained it’s enormous popularity, because a lot of free information and free services, e.g. free software, has been offered from very early days of web. Free services are a part of internet history.
Free gifts are offered in order to attract customers. Some software can be used during a free trial period, but customer has to pay for it afterwards. Free e-books are a popular marketing tool. If a customer buys a software or an advertising service, he or she sometimes receives an e-book with marketing tips and tricks.
Customers can be lured and attracted with free gifts. A lot of people use keyword free and owner of a website gets a lot of hits, if website ranks high among websites that show up keyword free after clicking on it. People can be convinced to sign up for a free gift and internet merchant can collect email addresses that can be used for mailings. Sooner or later some of mailings might lead to purchases
Customers can enjoy a lot of free services. Free webhosting, free internet tools, free software, free e-books, free email accounts, free music download, free games, free directory submissions, free classified ads and much much more. Free webhosting is very fine if an affiliate or webmaster produces a bulk of mini websites that link to main website. It makes it easy to gain link popularity without spending a dime for hosting of hundreds of mini websites.