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Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if you know how to get it.

Fact: Federal procurements under $25,000 never go through bid/RFP process. The only way to earn these government procurements is to market your business wisely.

You probably know there are huge opportunities for any business to earn government contracts. But how will YOU win them?

It’s easy to think of government as a thing, an entity of inanimate form, but actually, government is made up of people, hard-working business minded people just like you. With that in mind, marketing to government is actually branding your name in minds of many thousands of government people who buy what you sell.

If you will be doing business with Federal government, first step is to become registered in Central Contractor Registry (CCR). The CCR is a vendor database that collects and distributes data about potential contractors to government buyers. It helps Government Buyers know who you are and that you’re a valid contractor. You can find it on internet at: www.ccr.gov.

Your next step is to find right people. Numerous government buyers purchase different things. Some buyers only purchase supplies, while others are responsible for everything needed in their division - from property to paper clips. Do some research to find out who buys what you are selling. It really is all about who you know. Once you find name and contact information of right person, its all a matter of getting to know them and giving them an opportunity to know you and your business. This is when you educate buyers about your wonderful products and services.