A Website is not One-Dimensional

Written by Wintress Odom


A website is not just something you stare at on a glowing screen. These days, a website is a multi-dimensional beast, a complex character that deserves thought and attention. Great website development involves so much more than just design and color scheme. Creating a great website is a careful, step by step process that begins with domain name selection and ends when visiting customers convert to sales. And once your website is designed, up and running, continued maintenance and promotion is key to keeping visitors coming back for more.

Let us take you through a brief description of each step alongrepparttar Yellow Brick Road of Web Design.

Domain Name Registration

Your domain name is what you type intorepparttar 119987 address bar of your browser (it is your URL). It is what your visitors will be typing into their browser, so selecting an easy to type and understand domain name is important. It is your home on repparttar 119988 Internet. Make it easy to get to. Some examples of domain names include directoryone.com, google.com, and NBC.com. You know exactly where you are headed when you type those into your browser. However, with millions of domain names already registered, it may feel like allrepparttar 119989 good ones are taken. But be creative and patient andrepparttar 119990 right name will come along.

Web Hosting

If your web page is like a paper flyer, than your server is likerepparttar 119991 bulletin board you stick it on. You will need to sign on with a web hosting service so you can store your files on their server. Your host is who makes your site available torepparttar 119992 public, not just to you. When choosing a web hosting company, you should take into account how much space you’ll need, how much bandwidth, access, and so on. There are numerous web-hosting terms that may be new and confusing for you. For example, you may come across will be “Secure Server” which you will need if you plan on doing any sort of eCommerce. Another strange term you might see is “FTP Solutions.” FTP is short for File Transfer Protocol. FTP is what is used to “upload,” or move your site from you computer torepparttar 119993 host computer “bulletin board.”

Design

Although design is notrepparttar 119994 only important aspect of creating a website, good design is still vital to having a successful site. You only get one chance to make a first impression, and studies show thatrepparttar 119995 average person’s attention span is only about 8 seconds when looking at a site. Make those 8 seconds count by having a clean, clear, easy-to-read site that conveys information while also being aesthetically pleasing to view.

While graphics and animation are snazzy and fun, they aren’t necessary to making your website work. Sometimes simpler is better, easier on you and easier onrepparttar 119996 customer. If you do choose to use advanced graphics and animation, remember that good visuals should be eye-catching but NOT distracting. Do not crowd your page with spinning vortexes and dancing bears. Utilize appropriate graphics that go with your company.

Remember: Sloppy website design does not make your product look very desirable. If your website is quality, it implies your product is quality, too.

Layout

Your layout is an aspect of design so important we gave it its own category. Layout, navigation, and usability arerepparttar 119997 active components of your design. The color is important to repparttar 119998 eye, but how your site is navigated is important to its utility and efficacy. “Navigation” refers to how your visitor moves about your site. What do they read? What links do they click on? How is information organized? If you have lots of information, do not dump dozens of pages of links into one section; break them up under various categories to make them easier to look through. A carefully planned website can make it easier for your customer and for yourself. Also allow for growth, since your business will develop overrepparttar 119999 months and years, and you need your website to grow along with it.

The Ugly Truth About Advertising On FFA Pages

Written by Marketing Basics


FFA stands for "Free-For All," and one ofrepparttar biggest myths onrepparttar 119986 Internet is that if you advertise your website's URL on thousands of FFA pages, you'll be flooded with traffic, and increase your link popularity and search engine ranking.

Nothing could be further fromrepparttar 119987 truth. Here's why: Very few people actually readrepparttar 119988 ads on FFA pages. They visit FFA pages forrepparttar 119989 same reason you do--to post their own ads-- not to look at someone else's. So basically, your submission is just a dead link.

As far as increasing your site's link popularity, research has shown that submitting to FFA pages does NOT increase your "link popularity" or search engine ranking. In fact, linking to FFA pages could actually hurt your ranking, because many search engines will penalize you if they think you are trying to artificially increase your link popularity.

Also, many individuals use auto-submitters to post their ads. This means that many times a real person never actually sees your ad anyway.

In addition, there's a limit torepparttar 119990 number of ads that can be posted to an FFA page. This means that as new ads are posted, your ad drops further and further downrepparttar 119991 page, until it drops off completely.

In fact, since most FFA pages are constantly bombarded with submissions, your ad will probably only appear for a very short period of time--sometimes only an hour or two.

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