Article: This article may only be reproduced in its entirety, with permission, and including
resource box and web site address. A courtesy copy of your publication would be nice, too!A Web Site: To Have or Have Not By: Tim Minnick http://www.intertecweb.com
Maybe you own an established business, or maybe you own a "new" business, or are thinking of buying a business, or starting a business for yourself. If you are any of these people, this question may or may not have crossed your mind, "Do I need a web site for my business?".
This article seeks to help you make that decision, notice I didn't say, this article seeks to answer that question for you. If you own a business or are thinking of buying or starting a business, you're an intelligent individual, perfectly capable of making that decision for yourself. I'll just present you with some information, objections and opinion and let you draw your own conclusion.
First, let's look at a couple of most common reasons business owners think they may not need a web site, these are real objections from business owners with whom I have spoken concerning a web site for their business. For your business' sake… I certainly hope not, but maybe you think same thing:
1.We don't have a computer and don't have Internet access at my business, so we don't need a web site. Please don't take offense, but a web site isn't for you to sit in your office and look at, thinking, "my, isn't that pretty". A web site is for your customers or potential customers to learn about you, your business and what products and/or services you provide. It's an opportunity for you to inform your customers, bring in new customers and most importantly an opportunity for you to increase your business' bottom line. After all, isn't your business bottom line what makes you money?
2.We've been in business for 30 years and have never advertised. We've always depended on "word of mouth". My hat is off to you, if you can say this… and I only hope your good fortune continues. But let's face facts. We live in a rapidly changing world. Due to an ever growing increase in population, a population that moves from one end of country to other, at any given time, for a multitude of reasons. While word of mouth has always been, and I'm sure will always be best form of advertising, how about families that just moved into your neighborhood and haven't made any friends yet, but they have Internet access. They don't have resource that people that have lived there for 30 years do. Isn't that a missed opportunity?
