A Web site: To Have or Have Not

Written by Tim Minnick


Article: This article may only be reproduced in its entirety, with permission, and includingrepparttar resource box and web site address. A courtesy copy of your publication would be nice, too!

A Web Site: To Have or Have Not By: Tim Minnick http://www.intertecweb.com

Maybe you own an established business, or maybe you own a "new" business, or are thinking of buying a business, or starting a business for yourself. If you are any of these people, this question may or may not have crossed your mind, "Do I need a web site for my business?".

This article seeks to help you make that decision, notice I didn't say, this article seeks to answer that question for you. If you own a business or are thinking of buying or starting a business, you're an intelligent individual, perfectly capable of making that decision for yourself. I'll just present you with some information, objections and opinion and let you draw your own conclusion.

First, let's look at a couple ofrepparttar 132672 most common reasons business owners think they may not need a web site, these are real objections from business owners with whom I have spoken concerning a web site for their business. For your business' sake… I certainly hope not, but maybe you thinkrepparttar 132673 same thing:

1.We don't have a computer and don't have Internet access at my business, so we don't need a web site. Please don't take offense, but a web site isn't for you to sit in your office and look at, thinking, "my, isn't that pretty". A web site is for your customers or potential customers to learn about you, your business and what products and/or services you provide. It's an opportunity for you to inform your customers, bring in new customers and most importantly an opportunity for you to increase your business' bottom line. After all, isn't your business bottom line what makes you money?

2.We've been in business for 30 years and have never advertised. We've always depended on "word of mouth". My hat is off to you, if you can say this… and I only hope your good fortune continues. But let's face facts. We live in a rapidly changing world. Due to an ever growing increase in population, a population that moves from one end of repparttar 132674 country torepparttar 132675 other, at any given time, for a multitude of reasons. While word of mouth has always been, and I'm sure will always berepparttar 132676 best form of advertising, how aboutrepparttar 132677 families that just moved into your neighborhood and haven't made any friends yet, but they have Internet access. They don't have repparttar 132678 resource that people that have lived there for 30 years do. Isn't that a missed opportunity?

Making Good Use of Flash: When You Should and Shouldn't Use It!

Written by Josh Barinstein


If you are considering Flash for your Web site production, there are reasons why you would and would not want to tap into this great technology. Flash is everywhere these days, it is true. However, as we've seen inrepparttar past, not every available interactive tool should be used in every application! Here are some questions to answer before diving in:

1. Is Flash going to help me in communicating with my audience?

The first thing you need to decide is whether or not it makes sense to use Flash. Will you be able to communicate better with your audience in how you address their concerns? You need to keep users' needs and perspective in mind at all times.

If Flash is going to annoy them, or otherwise get inrepparttar 132670 way of you reaching them, then simply don't use it! However, for subtle animations that help enhancerepparttar 132671 experience, or for media-rich content, onrepparttar 132672 opposite end, Flash is an excellent tool.

2. Will my audience haverepparttar 132673 plug-in?

Estimates say that up to 85% of users do haverepparttar 132674 Flash plug-in, with browsers now shipping with it. That still leaves 15% withoutrepparttar 132675 plug-in, and those with an outdated version. Unfortunately, many won't bother to fetch it in spite of a smart site giving themrepparttar 132676 option.

Know your audience and if this will mean a loss of business for you.

3. Is some additional download time acceptable?

Flash can be optimized, but some movies could potentially take a bit of time to load. Will your audience commit to waiting? Another important question to answer. Those onrepparttar 132677 slower connections may not wait.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use