A Visit with FindWhat.com CEO, Craig Pisaris-Henderson

Written by Robin Nobles

The Chairman and CEO of FindWhat.com (http://www.findwhat.com), Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regardingrepparttar FindWhat.com performance-based advertising network.

This enlightening chat shed light on one ofrepparttar 128014 leading pay-for-performance advertising providers (providing keyword-targeted text ads to search engines and other large portals) and offered tips for achieving better results when purchasing keywords.

Craig began by giving some background information on FindWhat.com.

“FindWhat.com.com is a leading performance-based marketing company that introduces buyers and sellers online. We allow advertisers to bid on keywords, and then we distribute those keywords to over 200 distribution partners. We serve approximately 1 billion searches per month and handle well over 700,000 transactions per day. We have 20,000 plus advertisers from all overrepparttar 128015 world.”

Craig is one ofrepparttar 128016 founders of FindWhat.com, and as a result of his strong dedication to developing FindWhat.com, he was recently chosen as one ofrepparttar 128017 nominees forrepparttar 128018 2002 Ernst & Young Entrepreneur ofrepparttar 128019 Year Award.

Craig answeredrepparttar 128020 following questions from Academy students.


One billion is a very large number. How much of that comes fromrepparttar 128021 US?


We concentrate onrepparttar 128022 US marketplace at this point, so to put a percentage on it, I would say 95+% comes fromrepparttar 128023 US.


What is your vision for FindWhat.com? What are we going to experience in 2003?


I've been hinting around on several earnings calls that we were looking at both international initiatives and diversifying our primary traffic (distribution partners). I would say both are strong possibilities for 2003.


Are there any major partners (in North America) that you could hint about?


We recently announced a new relationship with Terra Lycos. We are providing a turnkey keyword advertising service to both Lycos and HotBot Web properties. They brand and sellrepparttar 128024 service, and we provide our complete private label product comprised ofrepparttar 128025 keyword-targeted pay-for-performance ad service, account manager interface, and customer service.


My company just opened an account with you. Is there any way to automate our system for bidding purposes?


We do offer several automated functions but have not focused on automatingrepparttar 128026 bidding process for several reasons. For example, if you have multiple bidders with a high "cap" andrepparttar 128027 system automatically increases bids, then you would have artificial increases that give an unfair advantage to larger companies since they have larger budgets. This has recently been seen in other systems that have introduced such functions.

There are many other reasons, butrepparttar 128028 important thing to understand about FindWhat.com is that we are focused on keeping a "fair playing field” for all advertisers. We feel there are many different ways to market a product online. But to date, there has not been a "fair" way for thousands and thousands of advertisers to participate. Again, we are focused on helping advertisers of all sizes rather thanrepparttar 128029 ones withrepparttar 128030 largest budgets.

We feel that inrepparttar 128031 long run, this will build a larger and stronger company.


What are your recommendations for a beginner pay-per-click client at FindWhat.com? For example, strategy, budget, etc.?


Concentrate on your keywords and descriptions. Give our reps a call. As I mentioned earlier, we serve over 1 billion searches per month, so if you want to get traffic, you need to be identified byrepparttar 128032 user as a site that hasrepparttar 128033 product they are looking for.


When bidding on your keywords, does FindWhat.com have an auto bid function to help reduce bid gaps betweenrepparttar 128034 #1 and #2 position?


We implemented several functions that help eliminaterepparttar 128035 gaps you are mentioning. But if you really want to keep tabs on it, we suggest you log in frequently or contract a bid management company.

We do have a BidOptimizer feature, which will allow you to chooserepparttar 128036 position you wish your keywords to obtain (positions 1 through 5) withinrepparttar 128037 FindWhat.com results. This feature also allows you to put in a maximum bid price. If, for example,repparttar 128038 keyword you wished to haverepparttar 128039 number one position had a current bid price of $1.00,repparttar 128040 BidOptimizer would put your bid to $1.01, unless you had a max bid price of less than a dollar. In that case, it would put your bid at one penny overrepparttar 128041 next possible bid position, within your cap limit.


In your opinion, what arerepparttar 128042 top three mistakes made by new users?


The top three are: 1) They do not focus onrepparttar 128043 keywords that are actually deliveringrepparttar 128044 ROI. 2) They do not focus on an accurate description. 3) They let their account run out of money overrepparttar 128045 weekend when we experience heavy usage.

Using Meta Tags wisely to attract search engines & visitors.

Written by Rajesh V. Tavakari

Using Meta Tags wisely to attract search engines & visitors. by Rajesh V. Tavakari http://www.website-promotion-ranking-services.com There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.

In this article, I will be discussing about meta tags. How to userepparttar them effectively without spamming. Its not just another article about meta tags. Read on to find out more.. Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them. META tags were developed and made a HTML standard forrepparttar 128013 purpose of addressing specific information about your web page that does not affectrepparttar 128014 way your page actually looks.

1. Overstuffing Metatags : Believe me or not , there are still many people and web masters around who think that meta tags are magic bullet. Its not anymore. Mistake No. 1 : Stuffing keywords in Title Mistake No. 1 : Stuffing keywords in Description Mistake No. 1 : The keyword tag.

Mistake No. 1 : Stuffing keywords in Title I agree that its very important to include your main keywords in title tag. But there are certain things, which you should remember, as title tag isrepparttar 128015 most important tag. · Title tag length should be within 70 characters or 8 words · Title tag should be meaning full and attract visitors · Use one to two keywords in title tag · Use plurals & concentrate on keyword phrases rather than just keyword. · Make sure that title tag is grammatically correct

Syntax of Title Tag :

Your site title goes here < itle><p>Now, lets me show you live demo on Title tag. Please search for "Office furniture uk" in Google, without double quotes. See<IMG height=12 src="/the2.jpg" alt="repparttar 128016"> results. This is<IMG height=12 src="/the2.jpg" alt="repparttar 128017"> first site listed under Google.<p>Office Furniture Home UK, Home Office Furniture London, Home ... Office Furniture UK Online Home Office and Small Office Shopping England, London, UK. Furniture, Office, Seat, Seating, Desk, Desks ... Description: Uses full screen flash with exit button. Offering bespoke office furniture solutions for businesses....<p>Welcome to furniture123 - Bedroom furniture, Office furniture, ... ... desk uk, child bed, home office furniture, child furniture, dining furniture, coffee table, office chair, furniture retailer, upholstery uk, bathroom furniture ... <p>Welcome to - Blueline Furniture - Ergonomic furniture, Custom ... ... has pioneered<IMG height=12 src="/the2.jpg" alt="repparttar 128018"> manufacture of office furniture using timber ... FIRA GOLD Quality Award as its furniture hire, minimum ... dealer network across<IMG height=12 src="/the2.jpg" alt="repparttar 128019"> UK and Channel ... <p>MFI.co.uk UK's leading furniture retailer offering an extensive range of quality furniture, including home office furniture, bedroom furniture, dining furniture, beds ... <p>These are<IMG height=12 src="/the2.jpg" alt="repparttar 128020"> above first 4 results arrived for<IMG height=12 src="/the2.jpg" alt="repparttar 128021"> term "Office furniture UK" in google. Now have a look over title and description. The first title does not make any sense and its stuffed with keywords, though its ranking no.1 it would have less click thorough as compared to no 2 and no 3. A fair and attractive title would be something like : Offers quality office furniture at discount price in UK ( Short title ) UK's leading furniture retailer offering office furniture at discount ( Perfect one ) Look at<IMG height=12 src="/the2.jpg" alt="repparttar 128022"> above two titles. It conveys some message with a perfect sense. The best possible keywords have been used and its catchy too. Just by crafting a good title you can increase your click through, even though you are not listed in top 1 or 2 positions. I hope now you must have got some idea about crafting good title. Now lets jump to next step. Yeah. Description Tag.<p>Description Tag : <meta name="description" content="Your site description here."> Description tag is still important as most of<IMG height=12 src="/the2.jpg" alt="repparttar 128023"> search engines still give importance to it. Sometimes even google picks up description tag. An ideal description should be somewhere within 150 to 200 characters, which correctly describes<IMG height=12 src="/the2.jpg" alt="repparttar 128024"> content of<IMG height=12 src="/the2.jpg" alt="repparttar 128025"> page. Make sure to place 2 to 3 important keyword phrases within first 100 characters. Tip 1 : Make sure that description tag comes immediately after title tag. Tip 2. Make sure that<IMG height=12 src="/the2.jpg" alt="repparttar 128026"> first paragraph or<IMG height=12 src="/the2.jpg" alt="repparttar 128027"> heading of<IMG height=12 src="/the2.jpg" alt="repparttar 128028"> page contains 2 to 3 important keyword phrase. Tip 3. If possible you<IMG height=12 src="/the2.jpg" alt="repparttar 128029"> targeted keyword phrase in text links to get boost. Things to avoid : 1. Do not stuff<IMG height=12 src="/the2.jpg" alt="repparttar 128030"> description tag with keywords. 2. Do not use generic keywords, use keyword phrases 3. Do not repeat<IMG height=12 src="/the2.jpg" alt="repparttar 128031"> title in description <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-A_Visit_with_FindWhat_com_CEO,_Craig_Pisaris-Henderson-28014.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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