Marketing: A Useful Skill to Acquire to Explode Your Marketing Efforts

A Useful Skill to Acquire to Explode Your Marketing Efforts

Written by Kellie Marzolf

Copywriting is by far one of repparttar

most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve repparttar 120803

ultimate goal of connecting with readers through their emotions. Good marketing will cause your readers to act on their emotions, many times without even realizing it. There are several techniques available. One is creating a sense of urgency by using time-sensitive phrases or deadlines. This idea can be used not only for selling but also for getting signups for your ezine or requests for more information on a topic. The key is getting inside repparttar 120804

door for a possible future sale. Copywriting done well is really just a manipulation game between you and your potential customer or reader. You want to play on their emotions and help show them how you can help with their desires. Notice I stated desires and not needs. A common misconception is that we should sell something our customer "needs", when in fact we should be selling what they "want". Offering something your customer wants combined with a sense of urgency will cause consumers to be more willing to spend larger amounts of money in fear of missing out on repparttar 120805

deal, and they will make more impulsive purchases.

How to Do Well by Doing Good: Generating Traffic And Profits Through Charity Projects And Community Involvement

Written by George McKenzie

You've heard repparttar

saying a gazillion times:

"Charity begins at home."

But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating traffic to your web site or your business.

And best of all, repparttar 120802 mass media--especially repparttar 120803 news media-- are ready, willing, and more than able to partner with you.

Charity events and stories about community involvement appeal to repparttar 120804 media for a couple of reasons.

1. They're very sensitive to criticism that "You only want to show bad news," and will make every effort to show uplifting, positive stories whenever possible.

2. It's in their best interest to build goodwill by taking part in community events.

3. In repparttar 120805 case of radio and TV stations, they MUST show that they're serving repparttar 120806 community. Otherwise, their FCC license would be in jeopardy.

4. For repparttar 120807 most part (there are exceptions), they're good-hearted people who WANT to help others.

So, when you want to generate new traffic or more traffic to your business or web site, consider hosting a fundraiser for a charity or community organization. Let repparttar 120808 media know you're involved through a news release. It's often a good idea to ask a high profile person from repparttar 120809 media to be your honorary chairperson.

Cont'd on page 2 ==>