Junk mail works. Why does it work? How does it work?These are very important questions.
To make it work, it has to appeal to
emotions. They have to make claims that inspire you to click on that ‘yes’ button. They inspire you with tales of what you could do with all that extra money. Clear all your debts. Pay off your mortgage. Take family on a trip to Disney land. All this would be possible if only you would press that button.
What they are doing is creating images in your minds. Images of a new lifestyle. Visions of relaxing on a tropical beach. Cruises on a luxury ocean liner. Explaining to your employer exactly where to put his job.
This is selling image. Not product. Selling fantasy. And it only cost $.xx.xx
Study these adverts. Try to discover how they work. What is it in them that makes you want to click that yes button. Find one that intrigues you. One that makes you want to click that button. What is it that convinced you that this one is one that you have been looking for. Break it down into it’s component parts. Can you use this in your own adverts?
