The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork.
I am often contacted by members of my business team with a tale of woe regarding a lack of response from their affiliates. It typically goes something like..."I send out lots of emails to all of them and I very rarely get any response. What am I doing wrong".
If your particular internet business involves selling well known branded items, personal feedback is not an issue. Visitors to your website (potential customers) are primarily interested in selection, availability, and price. If it is a returning customer, then you can also throw customer service into equation. Once desired item is selected, your mouse does all "talking" without any human interaction involved.
However, there are many types of internet-based home businesses where feedback and interaction are quite important and getting an affiliate or business team member to communicate with you is a definite objective. It's not at all surprising that this can be a challenge when you stop to think that what you are trying to do is initiate a dialog between two complete strangers who have never even seen each other.
Heavily branded websites like walmart.com or amazon.com are household names and carry an implied trust with visitors. However, vast majority of websites are not well known and are found and visited as a result of searches performed by search engines. In these instances, visitor is probably arriving at website for first time and human nature often dictates a sense of fear or suspicion of unknown which is manifested by a reluctance to respond to email messages from an unknown party.
It seems that there is no pat answer as to best way to elicit an initial email response from a person. I have tried several approaches with varying degrees of success. Individual styles will vary, but following four points should be kept in mind: