A Thing of The Past or The Wave of The Future?

Written by Denise Hall

The world of small businesses started crashing down inrepparttar recent past and continues to do so. Not long ago many home businesses were thriving, but now they're caving in to a faltering economy.

Let's take, for example, handmade crafts. While crafting was a lucrative home-based business as little as two or three years ago, it's seen nothing but a decline in sales since then. Many crafters have gone completely out of business inrepparttar 116956 past year alone.

Why? Becauserepparttar 116957 average American has less money to spend on luxuries and unnecessary items. The "down-sized" world we live in today has caused a snowball effect in many aspects of our lives.

Let's continue to userepparttar 116958 example of handmade crafts. Craft supplies are a necessary expense, of course. And for those who travel each weekend to sell their wares at out-of-town craft shows, there are other expenses to take into consideration. The average cost for one craft show can easily run $75-$100, not includingrepparttar 116959 cost ofrepparttar 116960 supplies.

And sorepparttar 116961 crafter starts a vicious circle. S/he spends money trying to make money, but doesn't make enough to coverrepparttar 116962 expenses, let alone turn a profit.

Onrepparttar 116963 other hand, many other small businesses are booming. The Internet has given many peoplerepparttar 116964 opportunity to start and build successful home-based businesses, with very few overhead costs.

"Identifying What 'Conversion Rates' Really Means When Evaluating Potential Solo Ad Joint Ventures"

Written by Karl Augustine

Ofrepparttar major pieces that make up a successful online business, high conversion rates can be one ofrepparttar 116955 most coveted. A solid product, strong sales copy, targeted traffic, effective advertising, and other factors all contribute torepparttar 116956 highly important business metric,repparttar 116957 "conversion rate".

The term "conversion rate" is simplyrepparttar 116958 ratio of people that visit your site versusrepparttar 116959 number of people that visit your site and buy something from your site. If you have 100 people visit your site daily and 4 people buy from you, essentially your daily conversion rate is 4%.

That's obviously an unqualified number because you don't have allrepparttar 116960 information about those visitors for that day.

There is no real standard definition that everyone adheres to and agrees upon and there is no governing body that says online marketers must define "conversion rate"repparttar 116961 same way.

The "conversion rate" metric can take into consideration any of or more ofrepparttar 116962 following:

* A 1st time visitor torepparttar 116963 site versus 1st time visitor who buys your main product onrepparttar 116964 1st visit.

* A visitor who reviews your site but doesn't buy onrepparttar 116965 first visit but does buy on a subsequent visit.

* A visitor who doesn't buy but joins your list and buys later.

* A visitor who doesn't buy your main product but joins your list and buys another product of yours.

* A visitor who buys a product from you not associated withrepparttar 116966 main site which is where they were originally referred.

* A visitor who buys your main product in a bundle that includes other productsrepparttar 116967 visitor is interested in.

*And so on...

Takerepparttar 116968 above scenarios and add inrepparttar 116969 fact that most ofrepparttar 116970 timerepparttar 116971 source ofrepparttar 116972 traffic isn't given, and you can easily get an 'ambiguous at best' definition of what "conversion rate" means.

Many successful online marketers with lists are bombarded with joint venture proposals that include some sort of conversion rate metric designed to build intrigue and desire torepparttar 116973 list owner to make them seriously consider going ahead withrepparttar 116974 solo add joint venture proposal.

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