A Theme-Based Website, Part 5- Promoting The Site

Written by Julie Georg

All right, we're going to wrap this up. I now have a terrific theme-based site, jam-paked with high value content and built to feed those search engine spiders. However, my site is going to just sit in web space if I don't do some work to promote it. Fortunately, I'm well prepared. My site is optimized for listing withrepparttar search engines. I have hundreds of keywords to use for Pay-per- Click engines and my content is theme-focused and OVER- delivers so directories should have no problem listing my site. Let's take these one at a time.

Search Engines: The most important thing I need to do is submit my pages torepparttar 128023 major search engines. They will deliver, by far,repparttar 128024 most traffic to my site. I'll submit to AltaVista, Excite, Google, HotBot, Lycos and NorthernLight. Each has it's own policies, which I need to be sure to follow. Then I'll check my site's log files, to see which of their spiders have visited, and which pages they took back torepparttar 128025 engine. If I don't see an engine's spider within a certain amount of time after submitting, I'll resubmit, according to each engine's acceptable limits. Next, I'll watch for when each of my pages has been indexed (listed byrepparttar 128026 engine). All this takes a lot of effort and time, so I might consider a service like Position Agent ... http://www.positionagent.com , although it's not cheap and not allrepparttar 128027 engines are covered. Or I could try AgentWebRankingSuite... http://www.aadsoft.com/agentwebranking/ranks.htm , which is free and runs on my computer. Or, if I've built my site with SiteBuildIt!... http://buildit.sitesell.com/assist3.html , it will do allrepparttar 128028 submitting, spider-spotting, index-checking and rank- tracking for me.

I'll use this information to tweak my pages. I may adjust lower ranking pages to be more like higher ranking ones. I'll probably experiment a bit with changing keywords in META tags or playing with keyword density, maybe increasing or decreasing content. It's tedious, but I know thatrepparttar 128029 engines will deliverrepparttar 128030 most traffic to my site. I'll tweak until at least half my pages are inrepparttar 128031 top ten on halfrepparttar 128032 engines. Any more tweaking after that is probably pointless becauserepparttar 128033 engines will occationally change their ranking formulas and things will move around, usually evening out inrepparttar 128034 long run. I'm better off adding more high-value content pages to my site than continually tweaking.

A Theme-Based Website, Part 1- What Is It?

Written by Julie Georg

What is a theme-based website? The wave ofrepparttar future. The best way to please increasingly savvy visitors AND search engines. A theme-based website is a site that is based on one specific theme or concept. Every page ofrepparttar 128022 site focuses on a single topic that is related to that theme. For example, if my theme is Italian cooking, topical pages could include Italian chefs, Italian ingredients, Italian cooking methods, Italian cookware, etc. Such a site could easily grow to a hundred pages, each of which focuses on a different topic, all of which are related to my theme.

Why would I want a theme-based site? A theme-based content site is a great vehicle for earning income as an affiliate. How?

Traffic: Each topical page is a "keyword focused" content page. In other words, I buildrepparttar 128023 content of each page based on one of hundreds of keywords that someone might use to search for information related to my theme. Taken all together, my tightly focused, themed site scores well atrepparttar 128024 engines for hundreds of related terms. And we all know what that means - lots and lots of highly targeted traffic!

Presell: Each topical page is full of valuable content. This content is used to PRESELL(we all knowrepparttar 128025 importance of preselling, right?!). My visitors are not searching for sales copy. They are searching for information. I need to deliver. Using my Italian cooking example, my page based onrepparttar 128026 keyword "Italian chefs" could offer brief biographies ofrepparttar 128027 top Italian chefs. I could then recommend books by or about these chefs, providing an in-text link to a book seller. What else? I could write(or find) articles about olive oil, Italian ceramic cooking pots,repparttar 128028 Chianti region, etc. And as a good affiliate, I provide in-text links to merchants selling Italian cookware, imported foods and wines, cooking lessons in Tuscany(!), etc, etc. Think ofrepparttar 128029 potential.

Considerrepparttar 128030 advantagesrepparttar 128031 theme-based website has over mini-sites, which some affiliates use to try to promote an affiliate program. They may seem easy and cheap, but mini-sites are not built to do well atrepparttar 128032 search engines and rarely get a directory listing -repparttar 128033 two places my visitors are most likely to look for me! Where they WILL find my theme-based site. Also, mini-sites are typically made up of just sales copy. I know my visitors do not want to be sold. My theme-based site GIVES my visitors valuable content while preselling. Lastly, a mini-site is pitching one product. If a visitor doesn't want that particular product they're gone. My site, however, offers multiple products or services, any one of which my visitor may be interested in.

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