While many people think it is enough to have web site to earn hundreds or thousands of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thing to get them to buy something from you.
But that's a different story. Let's concentrate on first aspect: Getting traffic and especially getting targeted traffic. You don't want to have cat lovers on your site when you are selling dog food, do you ?
How do you get targeted prospects ? First of all, you must know your potential customers. Who are they ? What are they looking for ? So first thing , even before you have built your web site, is to know which keywords your prospects would search for.
It is not as hard as you might think. But if you have a general topic like I have myself with Internet Marketing, it might be a much better idea to concentrate just on one aspect of Internet Marketing.
Friend, you ask why ? Did you ever perform a search on AltaVista for term "Internet Marketing"? Yes ? Then you will certainly know that there about 6 million web sites competing for top position on "Internet Marketing".
It is very hard, if not impossible to reach a rank in top 10 or even top 30 for such a general term. But if you concentrate on, let me say autoresponders, then there are a lot less pages that deal with that topic.
1.) Choosing your domain name
This means, when you order your domain name, be sure to include your keywords in your domain name. To take example just mentioned above: If you're selling dog food, don't take a domain like www.petshop.com .
Because then people could think that you are selling cat food, bird food etc. , too. You want to target your potential customers, so your domainname would be rather something like : www.dogfood.com or similar .
So now you've designed your pages. What comes next ?
Web pages which use frames have one big disadvantage: Some search engines are not able to index them correctly. They cannot follow links that are included on these pages and that means that they won't be able to show results of your pages.
If you want to be on safe side, create your web pages without using frames. There are some tricks to enable a correct indexing but this would lead too far for this time.
3.) The title of your homepage
It almost goes without saying that your title should have your keywords included as well. You should choose a title that includes your four most important keywords. If you have a site where people can learn how to write ads, you could give your page a title that has word ads in it plus some of your other keywords.
Example : "Writing ads: How to write ads that sell your products like crazy." You have repeated your most important keyword "ads" and you have used other keywords like "writing", "write" and "sell".
4.) Meta tag : description
Meta tags are additional pieces of information which are placed within HTML - code. Your description reflects most important part of your homepage since this is description that is shown when someone searches for your site on a search engine.