Many of us who choose to open a business on
internet are taken in by rush of hyperbolic ads that try to sell us how easy it is to make money and become filthy rich by just opening a business on World Wide Web and literally doing nothing. We have all seen ads and received email letters. It is called get rich quick syndrome.Many of us get sucked in; we pay minimal $29.95 to $1,197.50 whatever, set up our website and wait and wait and wait. But all that happens is our bank accounts gets slimmer and thousands of buyers never turn up. The truth is that 95% of internet businesses are failing. But 5% are succeeding beyond their owners’ wildest dreams.
I asked one of my mentors what he thought was difference between succeeding 5% and failing 95%. The major difference he said is in level of action taken by winners.
Almost nobody he said, will think of opening a bricks and mortar business and just wait for customers to come and buy. The new off line entrepreneur knows that he/she has to compete with other businesses and even before he /she opens doors, starts promoting and advertising to win customers. Money, what ever can be afforded, is allocated from start up budget for media advertising, gifts and public relations opening parties.
And then entrepreneur gets up every morning to open store at a particular time. The store is kept clean and displays are changed on a regular basis to keep appeal fresh. Phone calls are made and all little but important things that are required to keep a business productive are done every single day.
The internet is no different he said. “The entrepreneur must constantly work at getting people to visit new website, and to convert this visitor traffic into buyers and customers.” Ads have to be tested and changed, mailing lists have to be built and maintained. The only difference is in types of actions that entrepreneur takes to succeed.
In fact it’s a natural law that if you do nothing, nothing would happen; if you take minimum action, results are going to be minimal; but if you take massive action then dame of fortune would reward you with massive results.
But this is where it gets really good. The internet has more opportunities for taking massive action for a business than has ever been available to small entrepreneurs since first farmers offered their produce for sale or barter and created first market. Many of these new internet opportunities cost little or nothing. But you need to commit time to learning and above all doing.
