The Parthenon Principle Have you seen a picture of Parthenon in Athens, Greece? I will never forget walking up to massive granite ruins. The size and power still remaining in a building constructed 2500 years ago is overwhelming!
Although roof lies on ground, in pieces, most of columns that supported it are in place. There are a lot of columns!
I think of Parthenon’s roof often. If its’ roof had not been supported by all those columns it never would have lasted as long as it did. By any standards, it lasted a long time.
I have a roof, which shelters my family and I call it a financial or revenue roof. It provides for all our basic needs. Revenue or income also emotionally supports us, and provides extras we enjoy in our lives.
I do not want my roof to fall in. My Parthenon Principle is to support this financial roof with as many columns as possible. If one column of income collapses (and they always do) there are others to take weight so that complete revenue structure will not crash on our heads.
Another way to look at this is - do you have all your eggs in one basket? Is your entire income dependant on one source? What would happen to you if that source disappeared?
Last month, I lost my largest corporate client. It happens. This client had grown over last five years, slowly utilizing more of my services and representing over eighty percent of our revenue.