A Pretty Site Equates to Fewer Sales – Is it a Fact or a Fallacy?

Written by Maricon Williams


One that is pretty is very tempting. Thus, a book with fabulous cover and catchy title will likely to generate more sales,repparttar same way thatrepparttar 105959 dish with luscious presentation and extra-ordinary garnishing will berepparttar 105960 first to be tasted. The product with captivating packaging will berepparttar 105961 first to be reached out from its shelf and a website with arresting layout and design will berepparttar 105962 first to be appreciated.

This is because desire starts from our brain and works its way to our senses. But why are other people saying pretty sites mean fewer sales? Is being pretty not enough? Well, that is exactlyrepparttar 105963 point that I want to deal with. Many people are scampering their way to own a flashy website. This attitude is in fact an advantage however it must be coupled with a lot of things in order to perfectrepparttar 105964 craft.

A book will turn out to be annoying ifrepparttar 105965 reader finds out that it’s not what they expected it to be. A dish will taste blandly ifrepparttar 105966 one who eats it doesn’t like its savor. The product with a nice packaging will stay inrepparttar 105967 trash bin ifrepparttar 105968 purchaser did not like its content. Andrepparttar 105969 arresting website will no longer be visited if found to be useless and lacking.

People are persuaded by senses but also motivated by reason. We are easily fascinated by beauty. Nevertheless, if we have already found out that our needs and wants are not whatrepparttar 105970 certain product or service is giving, then our intellect will dictate us to find another that will attend to us.

7 Ways to Increase Web Site Visitors and Boost Sales

Written by Herman Drost


Have you spent a lot of money on advertising withrepparttar expectation that you would get many sales fromrepparttar 105958 1000s of web site visitors that read your ad?

Have you poured money into driving traffic to your web site, only to have no one buying your product?

Maybe you have seenrepparttar 105959 ads, “Get 10,000 visitors to your site, for only $20” . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’srepparttar 105960 problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in onrepparttar 105961 person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There’s an Indian saying that goes something like:

“You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.

2. Make a thumb nail sketch of this person

Who is your customer? What are her wants, needs and desires?

Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what to offer them.

For example, let’s make a sketch of a typical overweight person: 30-50 years old Out of shape Probably married with children Under a lot of pressure, tight for time, stressed Looking for ways to improve health and wealth Lack of self esteem

3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate onrepparttar 105962 points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won’t go offrepparttar 105963 track of what your customer wants.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use